Who We Are
Finance leaders choose Billtrust to get paid faster, control costs, and maximize customer satisfaction. As the leader in B2B accounts receivable workflow and payment software, we provide the world’s leading brands with AI-powered solutions across the full AR lifecycle—from invoice presentment and payment processing to cash application and collections. With over 2,600 global customers, more than $1 trillion in invoice dollars processed, and a proprietary network of 13 million buyers, Billtrust delivers business value through deep industry expertise and a culture relentlessly focused on meaningful customer outcomes.
We’re an AI-first company, not just in what we build for our customers, but in how we work. Across every function, our teams use AI tools daily to work faster, make better decisions, and deliver higher-quality outcomes. We hire exceptional people, give them cutting-edge AI capabilities, and measure success by the impact they create. If you want to do the best work of your career at the frontier of AI and fintech, Billtrust is the place to do it.
Our Values
Customers
We relentlessly increase value for customer and do the right thing for them.
Action
We make ‘thoughtfully fast’ decisions, act quickly, cut through red tape, deliver progress not perfection, take ownership and accountability.
Team Spirit
We put the team ahead of ourselves, foster trust and respect, collaborate with passion, despise toxic politics, value our differences, and celebrate together.
Innovation
We challenge the status quo, experiment thoughtfully, and are novel and brilliant in what we create.
Excellence
We love to win, but we hate losing even more. We aspire to be the best and take pride in our work. When we fall short, we own it and come back stronger.
About the Role
The Marketing Director, Europe is a critical role responsible for building Billtrust's brand and demand generation engine across Europe from the ground up, in direct partnership with the CMO and cross-functional leadership.
As part of scaling Billtrust across European markets, you will build go-to-market and brand awareness strategy in priority markets like the UK and Germany, develop market-entry strategy for new geographies, and act as an embedded partner to regional sales, SDR, and CS teams.
What You’ll Do
Regional Strategy & Leadership
- Own the European marketing strategy and P&L-aligned plan, setting country/region priorities, targets, and budget allocation in direct support of pipeline and revenue goals set with the CMO and NA leadership.
- Develop market-entry strategies for new European geographies, including sequencing, positioning, and channel selection.
- Operate with a high degree of autonomy, making day-to-day regional decisions while keeping the NA-based CMO aligned on strategy, budget, and results.
- Report on regional marketing performance, pipeline contribution, and awareness metrics to the CMO and broader leadership
- Manage regional marketing budget, forecasting, and vendor contracts.
Go-to-Market & Demand Generation
- Build and execute a go-to-market and brand-awareness strategy tailored to each priority European market, recognizing the company is largely unknown particularly in UK & Germany, two top priority markets, and requires demand generation from a low-awareness starting point.
- Localize and adapt content, messaging, and campaigns into local languages and cultural context rather than simply translating NA assets.
- Plan and activate regional events (field marketing, trade shows, roadshows) end-to-end, from budget and vendor selection through execution and ROI reporting.
- Run digital marketing (paid, SEO/SEM, social, web) localized by market, with performance tracked against pipeline and awareness KPIs.
Partnerships, PR & Cross-Functional Execution
- Manage regional PR and comms, including relationships with local PR agency, to build brand credibility and press presence market by market.
- Build and manage a partner marketing program with regional resellers/partners, including co-marketing funds, joint campaigns, and enablement.
- Work as an embedded partner to regional sales leaders, sellers, SDRs, and CSMs despite a lean team, aligning marketing activity tightly to sales priorities and pipeline coverage.
- Tap resources in North America for Operations support, content creation, web needs, etc.
- Source, hire, and manage external contractors and agencies (creative, digital, PR, events) to extend capacity.
What You’ll Bring
Required Skills:
- 8–10 years in B2B marketing, with several years in a European regional or country marketing leadership role.
- Track record building marketing in new or low-awareness markets (brand-building/market-entry experience), not just scaling an already-known brand.
- Experience spanning multiple channels: field/events, digital, content, PR — able to both strategize and execute hands-on given a lean team.
- Proven ability to manage agencies and contractors effectively, essentially running an “extended team” model.
- Experience operating autonomously and cross-functionally with sales, SDRs, and CS in a matrixed, remote-from-HQ structure (reporting to a NA-based CMO).
- Multi-market European experience (especially UK, DACH, Benelux) with cultural and localization fluency.
- Strong analytical/planning skills — able to set and report against KPIs tied to pipeline and awareness goals.
- Based in London.
- Comfortable in a fast-paced, resource-constrained environment typical of scaling a US company into Europe.
Preferred Skills:
- Fintech (or B2B payments/financial software) background strongly preferred, with familiarity navigating European fintech buyer dynamics and competitive landscape.
- Partner/channel marketing experience strongly preferred.
- German language skills a plus in addition to fluent English.
What You’ll Get
At Billtrust, we believe your total rewards should reflect the impact you make. Our benefits package includes comprehensive health coverage, competitive retirement, generous PTO and parental leave, flexible work options, and meaningful investment in your professional development. We’re building something special and we want you to feel supported while doing it.
At Billtrust, we value an equitable and inclusive work environment and strive to build and foster diverse teams. Even if your work experience doesn’t align exactly with the position requirements, we’d still love to hear from you. You may just be the right candidate for this or other roles.
We are committed to building a team that represents a variety of diverse backgrounds, perspectives, and skills. We are proud to be an equal opportunity workplace that celebrates and supports diversity and inclusion. We make all employment and related decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Skills Required
- 8-10 years of experience in B2B marketing
- Several years of European regional or country marketing leadership experience
- Experience building marketing in new or low-awareness markets, including brand building or market entry
- Experience across field marketing or events, digital marketing, content, and public relations
- Ability to strategize and execute hands-on in a lean team
- Experience managing agencies and contractors or an extended team
- Experience operating autonomously and cross-functionally with sales, SDRs, and customer success teams
- Experience working in a matrixed, remote-from-headquarters structure
- Multi-market European experience, especially in the UK, DACH, or Benelux
- Cultural and localization fluency across European markets
- Strong analytical and planning skills, including KPI reporting tied to pipeline and awareness
- Based in London
- Comfort working in a fast-paced, resource-constrained scaling environment
- Fintech or B2B payments or financial software experience
- Familiarity with European fintech buyer dynamics and competitive landscape
- Partner or channel marketing experience
- German language skills in addition to fluent English
Billtrust Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Billtrust and has not been reviewed or approved by Billtrust.
-
Leave & Time Off Breadth — Open/unlimited PTO, company recharge days, paid holidays, volunteer time, parental leave, and a tenure-based sabbatical create broad flexibility for time away. Many roles are fully remote with flexible schedules, supporting actual time-off access.
-
Healthcare Strength — Comprehensive medical coverage is emphasized, with low-cost or fully covered employee premiums alongside dental, vision, life, and disability insurance. Wellness programs, fitness stipends, and onsite gym access further bolster health support.
-
Strong & Reliable Incentives — Performance bonuses are described as regularly achieved, with uncapped earning potential in some functions. Incentive structures complement base pay and are cited as rewarding for strong performers.
Billtrust Insights
What We Do
Billtrust makes it easier for B2B companies to get paid. We’ve been the leading innovator in AR automation for nearly two decades and continue accelerating. Our customers span 40+ industries and we lead with double digit market share in many of the industries we serve. We provide automated order-to-cash solutions that meet diverse buyer requirements and speed cash application through tailored invoice delivery, secure multi-channel payment enablement and intelligent matching and payment posting. Our unparalleled expertise in AR informs everything that we do. No one is better positioned to understand and solve for the needs of every individual AR department. We innovate by pushing automation into new areas like our supplier-driven payments network, automated invoice delivery into AP portals and our automated credit application process. We drive results by helping our customers increase electronic adoption of invoices and payments and widening technology bottlenecks. Amazing customer experiences are possible with our connected solutions. We give our customers the power to conduct business unencumbered by manual interactions. For more information, visit us at billtrust.com.
Why Work With Us
We value innovation, accountability, work-life balance, and strong culture driven by the quality and the diversity of the people we hire. Our culture is driven by our values: Customers, Action, Team Spirit, Innovation, and Excellence.
Gallery
