Marketing Director DACH (w|m|d)

JDE Peet’s is the world’s largest pure-play coffee and tea company, headquartered in the Netherlands.
For over 265 years, JDE has been driven by the belief that incredible things can happen over a cup of coffee. Today, JDE unleashes the possibilities of coffee and tea in more than 100 countries, with a portfolio of over 50 brands including L'OR, Jacobs, Tassimo, Mastro Lorenzo, Cafitesse, Café Hag, Pukka, and Lipton.

What’s it like to work at JDE Peet’s?
We are proud of our passionate and committed people who challenge the status quo and give their best in everything they do. Our goal is simple, yet ambitious: JDE Peet’s – A coffee & tea for every cup!

At JDE Peet’s, we don’t just participate – we take the lead.
Every day, we are progressive in our thinking, ambitious in our spirit, resourceful in our actions, and determined in our approach — all to bring exceptional coffee and tea moments to people around the world.

As our Marketing Director DACH, you will lead the strategic direction and execution of our coffee business across Germany, Austria, and Switzerland. Together with the General Manager and DACH leadership team you will be accountable for achieving revenue targets and elevating the performance of a high-impact marketing team. This role requires a visionary leader who thrives in a dynamic environment and will adapt and implement our global brand strategies locally, own the full coffee P&L, lead market share growth, manage the A&P budget, and develop a high-performing team.

As our Marketing Director DACH your responsibilities will be the following:

• Adapt and implement the global marketing strategy at local level and ensure its effective execution
• Lead the local strategic development in DACH for our coffee categories and brands to achieve and exceed business goals in revenue, gross profit, and market share
• Manage the operational marketing plan, covering brand activations, portfolio management, and innovations aligned with business objectives
• Lead the consumer insights, consumer marketing and media team
• Develop market and consumer insights through constant monitoring of consumer behavior, market trends, and competitors
• Bring the Jacobs brand to life across channels (retail, OOH, e-commerce)
• Contributing to the success of our commercial leadership team
• Manage partnerships with appliance companies and contribute to the local brand storytelling
• Embody our mindset: to be the best coffee company for every brand we represent
• Build, inspire, and develop a strong local marketing team as well as our global marketing teams

Must have

• Retail experience is essential – you understand the dynamics of the fast-paced DACH retail environment
• You bring solid background in FMCG, ideally in food or beverage categories with solid category management expertise
• You have been responsible in global as well as local marketing roles
• You have strong leadership experience, with at least 8 years in people management
• You feel a personal or professional connection to the Jacobs brand – as a fan, a consumer, or through past experience
• You have a proven track record of driving change and growth in fast-paced environment

Nice to have

• Out-of-Home (OoH) experience– knowledge of the foodservice or on-the-go coffee sector is a benefit
• Sales experience is a plus – ideally, you’ve worked In key account management, shoppermarketing or RGM function

Apply for this position by clicking the "Apply now" button.

If you have any questions about this role, feel free to reach out to Lena Kaufmann ([email protected]).

Diversity, Equity and Inclusion (DE&I) are values we live and embed within our company under the umbrella of "TrueYou". We are committed to creating a workplace where everyone feels respected and valued — shaped by diversity, fairness, and a sense of belonging that allows every individual to reach their full potential.

If you have specific needs or require adjustments during the application process, please let us know. We're here to support you. DE&I is an integral part of our global sustainability strategy:
👉 https://www.jdepeets.com/sustainability/

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JACOBS DOUWE EGBERTS DE GmbH - Langemarckstraße 16 - 28199 Bremen | Germany - Amtsgericht Bremen, HRB 30464 | Geschäftsführer: Uschi Wagener, Alexander van Gils, Michael Baminger, Gerald Hammer, Suitbert Hellmann | Vorsitzender des Aufsichtsrates: Johannes Brands

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