Marketing Director, Campaigns

THE OPPORTUNITY:
This existing vacancy is open to candidates that reside in the United States.
The Marketing Director, Campaigns is responsible for driving pipeline creation and acceleration through integrated campaigns that span TOFU, MOFU and BOFU programs. This person will lead our campaign strategy and execution across key buyer segments (e.g.,Mid-Market, Enterprise) and prioritized multi-product strategies in close partnership with Sales, Product Marketing, Demand COE, Content and Marketing Ops.
This role bridges strategy with execution-designing scalable campaign frameworks while rolling up sleeves to ensure we deliver predictable, high-quality pipeline growth. The ideal candidate thrives in a scaling environment and brings a proven ability to lead cross functional collaboration, campaign design, and team development.
Primary Duties and Responsibilities

• Pipeline Ownership & Campaign Strategy
  • Own funnel metrics and quarterly marketing sourced pipeline targets across sales segments and products
  • Develop full-funnel integrated campaign strategies that connect thought leadership programs with how each segment buys, from awareness through opportunity acceleration.
  • Translate GTM priorities into marketing campaigns aligned to segment needs, sales programs (with rev ops/sales partner), and product narratives.
• Integrated Program Development
  • Build segment-specific plans combining digital, content, events, and partner marketing motions to reach and convert target accounts.
  • Lead campaign calendars to manage timing, prioritization, and executional capacity across programs.
  • Champion the creation and adoption of campaign briefs, campaign playbooks, and post-campaign analysis templates.
  • Identify and test new use cases for AI in campaign planning and execution - stay on top of trends for demand and campaign marketers
• Sales & Marketing Alignment
  • Act as the key marketing partner for Sales leaders across Mid-Market and Enterprise segments.
  • Facilitate ongoing campaign reviews, feedback loops with Demand Engagement and Sales to align on goals, refine plays, and course-correct in real time.
• Cross Functional Partnership
  • Work closely with Product Marketing to map messaging and sales plays to campaign structures.
  • Build connective tissue between the Campaigns function and Demand COE, Product Marketing and Content
  • Partner with the Demand COE to align campaign mechanics with channel strategy (email, webinar, content syndication, paid media).
  • Coordinate with Marketing Operations to establish clear measurement, campaign attribution, and performance tracking.

Minimum Skills and Qualifications

• 8+ years of B2B marketing experience, including related experience in Software as a Service (SaaS)
• 4+ years in integrated campaign management
• 2-3+ years of people management
• Proven success in building and executing multi-channel, full-funnel campaigns
• Experience partnering with Sales and Product Marketing to translate GTM needs into actionable marketing programs
• Ownership of funnel metrics and pipeline targets
• Strong project management and ability to manage campaign calendars and cross-functional prioritization
• Experience with campaign reporting tools like PowerBI, Salesforce, Marketo
• Ability to design scalable campaign frameworks, including use of Lucidchart or similar tools for flows
• Track record of using campaign briefs, playbooks, and post-campaign analysis templates

Preferred Skills and Qualifications

• Experience leading team buildout or standing up a campaign function
• Familiarity with ABM platforms like 6sense or Demandbase
• Working knowledge of AI tools or experimentation with GenAI in marketing ops or campaign planning
• Campaign budget ownership and performance-based reallocation experience

What are the benefits and perks of working at VelocityEHS?
You and your loved ones will be supported with a competitive and comprehensive benefits package. Below are some highlights, or you can review all our perks and benefits by visiting our career page!

• Generous time off programs,
• Medical/dental coverage, retirement (with employer match)
• Parental leave plans for all family types
• Job shadowing programs and one-on-one coaching opportunities
• Tuition reimbursement for continuing education, advanced degrees, and certifications
• Remote-first and flexible work schedule to fit your family's needs
• Monthly stipend to make your home office more comfortable, productive, and successful
• Corporate wellness and personalized preventative mental health care programs

VelocityEHS is committed to competitive, fair, and equitable compensation practices by offering market-based salary ranges. The expected salary range for this position is between $144,350 and $195,150 USD (United States). We aim to hire between the minimum and midpoint of the salary range and offers at the maximum of the range are uncommon. The final offered salary will be based on candidate's proficiency in skill set, prior relevant experience, internal equity, market considerations, and other factors. This role is eligible for our comprehensive benefits package.
We welcome and encourage diversity in the workplace. VelocityEHS is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, marital status, family status, veteran status, Indigenous/Native American status, or disability. Applicants with disabilities can request accessible formats, communication supports, or other accessibility assistance by contacting [email protected] Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. VelocityEHS does not accept unsolicited headhunters and agency resumes. VelocityEHS will not pay fees to any third-party agency or company that does not have a signed agreement with VelocityEHS.
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