Marketing Director, Ballantine Bantam Dell (Hybrid)

Posted Yesterday
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New York, NY, USA
Hybrid
95K-120K Annually
Senior level
Digital Media • Marketing Tech
The Role
Lead and execute ambitious marketing campaigns (8-10 titles) for commercial fiction and nonfiction. Collaborate with authors, agents, and cross-functional teams, manage and mentor 2-3 marketers, use audience insights and sales data to optimize strategy, and deliver hands-on digital and social marketing to support bestselling and breakout titles.
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Company Description

Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Job Description

Ballantine Bantam Dell, a division of Penguin Random House, publishes bestselling commercial fiction and nonfiction across a diverse range of categories, including contemporary fiction, suspense, romance, sci fi fantasy, memoir, pop culture, and practical nonfiction.

We are seeking a Marketing Director to join the Ballantine Bantam Dell marketing team and lead priority campaigns for bestselling authors, breakout debuts, and books with broad cultural impact (8-10 campaigns each span). This is an opportunity to work on some of the most anticipated commercial fiction and nonfiction published every year.

This role is ideal for an experienced title marketer who thrives on developing ambitious, creative campaigns for bestselling authors and high-profile books. The ideal candidate enjoys collaborating with authors, agents, and cross-functional partners, brings big-picture thinking to every campaign, and excels at managing a dynamic portfolio of priorities. We're looking for someone with deep title marketing experience, strong creative instincts, and the ability to balance fresh thinking with thoughtful execution.

Specific responsibilities include:

  • Campaign Leadership: Drive marketing campaigns for a broad list of fiction and nonfiction titles, combining big-picture planning with hands-on digital and social execution.
  • Author & Agent Collaboration: Partner closely with authors and agents to develop customized marketing campaigns that reflect each author's vision, connect with readers, and support their publishing goals.
  • People Management: Manage and mentor 2–3 marketers, supporting their growth while collaborating with the Senior Director on team development and department initiatives.
  • Insights & Optimization: Turn audience insights, market trends, and sales data into actionable strategy, setting clear goals and refining tactics to improve performance.
  • Cross-Functional Collaboration: Partner across editorial, publicity, sales, consumer marketing, publishing, and leadership to align priorities, maximize opportunities, and deliver cohesive marketing campaigns.

Qualifications

  • Experience: 8–10+ years of marketing experience, preferably in trade publishing, with a proven track record of leading successful title campaigns.
  • Skills: Strong strategic thinking and creative campaign development; strong communication, relationship-building, and presentation skills; able to influence and build trust at all levels of the business. Outstanding organizational ability and the capacity to prioritize and thrive in a fast-paced, deadline-driven environment. 
  • Proficiencies: Expertise in Excel, PowerPoint, and Canva. Knowledge of Adobe Workfront and Creative Suite is a plus

Additional Information

 The salary range for this position is $95,000-$120,000.  All positions are currently eligible for annual profit award or bonus, subject to Company results. 

This hybrid position has occasional in-office responsibilities, including but not limited to in-office meetings, author visits or events, and daily ad hoc administrative projects. We will consider candidates who can work from a commutable distance to our offices at 1745 Broadway, which includes the tri-state area (NJ, CT, & PA).

Please apply using our ATS system by August 13, 2026, and include your resume and cover letter for consideration. Before applying for any role at Penguin Random House, we recommend you review our applicant resources page and look over our hybrid and open-to-remote guidelines on our FAQs page. 

 

Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

All your information will be kept confidential according to EEO guidelines.

 

Disclosure requirements pertaining to the collection of your personal data:

Responsible for processing the information provided in your application is the company specified in the job advertisement, with its registered office as indicated. The company processes your data for the purpose of establishing an employment relationship on the basis of Art. 6 (1) b GDPR / Section 26 (1) sentence 1 BDSG.

The retention period for your data is determined by the statutory time limits applicable in the respective country, beginning upon completion of the recruitment process. You can find these here.

You can contact the company’s Data Protection Officer at the above-mentioned postal address. 

Further information on data protection and your rights can be found here.

We value the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age, genetic information, or pregnancy.

All your information will be kept confidential according to EEO guidelines.

 

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Skills Required

  • 8-10+ years of marketing experience
  • Proven track record of leading successful title campaigns
  • Experience in trade publishing
  • Manage and mentor 2-3 marketers
  • Strong strategic thinking and creative campaign development
  • Excellent communication, relationship-building, and presentation skills
  • Outstanding organizational ability and ability to prioritize in a fast-paced, deadline-driven environment
  • Expertise in Excel, PowerPoint, and Canva
  • Knowledge of Adobe Workfront and Adobe Creative Suite
  • Ability to collaborate across editorial, publicity, sales, consumer marketing, and leadership
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The Company
HQ: Gütersloh
16,426 Employees

What We Do

Bertelsmann is a media, services and education company that operates in about 50 countries around the world. It includes the entertainment group RTL Group, the trade book publisher Penguin Random House, the music company BMG, the service provider Arvato Group, Bertelsmann Marketing Services, the Bertelsmann Education Group and Bertelsmann Investments, an international network of funds. The company has 165,000 employees worldwide and generated revenues of €20.2 billion in the 2022 financial year. Bertelsmann stands for creativity and entrepreneurship. This combination promotes first-class media content and innovative service solutions that inspire customers around the world. Bertelsmann aspires to achieve climate neutrality by 2030.

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