Marketing Development Representative

Position: Marketing Development Representative (MDR)

Working Hours: US Business Hours

Hiring Company: We are a 10 year old remote staffing business with a fully remote team of 100+ employees. We started as a customer service agency, but have leveraged our client experience and technical acumen to become the industry's first AI empowered (human) virtual assistant service.

About the Role: 

As a Marketing Development Representative, you will convert marketing leads to qualified sales opportunities (i.e. scheduled calls) for the sales team through effective phone, email,‬‭ sms, and other creative tactics. You will design, execute, and fully own the multichannel follow-up strategy to achieve this.

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Responsibilities:

1. Connect & Follow Up – Execute scheduled, personalized multichannel touches for all Leads until a Sales Call is scheduled - or the lead is disqualified / cadence complete.
2. Strategy Design / Improvements – Build, A/B-test, and refine strategy to increase Bookings and Reach Rate.
3. Multi-Channel Communication – Use phone, email, SMS, and other channels to maximize Reach Rate.
4. Handoff to Sales - Transition scheduled calls, including context share and successful showup of the prospect to the scheduled call.
5. CRM Hygiene –  Log every touch promptly; maintain accurate lead statuses, notes, and next-step dates.
6. Reporting – Report on activity & results, progress toward daily/weekly/quarterly targets, and improvement plans.
7. Marketing Insights – Supply lead-quality insights, objection trends, and campaign-level performance data.
8. Process Improvement – Identify blockers, propose enhancements to copy, timing, or tooling, and test new ideas to raise bookings.

Competencies

Mission-Based:

1. * Experience (1 year+) owning & achieving lead follow-up/conversion in SDR / MDR role for B2B product or service.
2. * High performer experience in a multichannel hunter sales organization, including phone/SMS/email, etc.
3. * Implementation Experience designing and implementing follow-up strategies in CRM, email marketing tools, etc.

Role-Based:

1. Metrics Driven / Manages Success - Ability to set/keep a pace and adapt based on trending results.
2. Persistent & Personable – Balances tenacity with a helpful, consultative tone across channels.
3. Process-Improvement Mindset – Tests, measures, and iterates without waiting for direction.
4. Compelling Written Voice – Crafts concise, relevant, campaign-aligned copy.
5. Attention to Detail – Flawless CRM updates, timing adherence, and handoff notes.