Job Title: Marketing & Development Associate
Department: Marketing
Supervises: None
Reports To: Marketing and Development Manager
Location: To be determined - Within Agency Catchment Area
Effective Date: 01/09/2025
Job Purpose To enhance the organization’s visibility and engagement by supporting marketing, branding, and community outreach initiatives.
Primary Responsibilities and Duties
Social Media & Marketing Design
- Create and manage engaging social media content aligned with brand guidelines.
- Design marketing materials (e.g., brochures, flyers, ads, presentations).
Website & SEO/SEM Management
- Update website content; analyze and improve user experience.
- Optimize content for search engines and manage paid search campaigns.
Event Coordination
- Plan and execute community events, including logistics and promotion.
- Represent the organization at outreach activities and foster partnerships.
Analytics & Strategy
- Monitor social media and SEO performance, providing data-driven insights.
- Develop strategies to boost engagement, visibility, and brand recognition.
Additional Duties:
Perform other related duties as assigned.
QualificationsPrimary Attributes
Education: Bachelor’s degree in marketing, communications, or related field, OR equivalent experience.
Skills and Communication: Excellent verbal and written communication skills and ability to interact with the public.
Policy and Legal Knowledge: Thorough understanding of Prestera’s policies and procedures as well as consumer protection, advertising standards, and intellectual property rights.
Technical Proficiency:
Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva).
Experience managing social media platforms and SEO/SEM campaigns.
Strong communication and organizational skills.
Continuing Education: Maintains current knowledge of marketing and development practices, typically acquired through continuing education.
Licenses & Certifications: SEO/SEM or Meta certifications (must obtain if not certified).
General Development: Stay current with industry trends, particularly in the integrated services field. Attend local business and marketing events in catchment areas.
Work Environment:
- Work is performed in a typical office environment.
Skills Required
- Bachelor's degree in marketing, communications, or related field, or equivalent experience
- Proficiency in Adobe Creative Suite
- Proficiency in Canva
- Experience managing social media platforms
- Experience with SEO/SEM and paid search campaign management
- Excellent verbal and written communication skills
- Strong organizational skills
- Thorough understanding of Prestera policies, consumer protection, advertising standards, and intellectual property rights
- SEO/SEM or Meta certifications (must obtain if not certified)
- Maintain current knowledge of marketing and development practices and attend local business/marketing events
What We Do
Prestera Health Services is the largest nonprofit behavioral health organization in West Virginia, devoted to serving communities by inspiring hope and growth to achieve wellness. The organization provides a comprehensive continuum of care, including mental health, substance use, primary care, and crisis services across multiple counties in the state, specializing in behavioral health and addiction recovery services.
