Growth Marketing Specialist

Please note this role is based in London and operates on a hybrid model with 4 days in the office.

We’re hiring a Growth Marketing Specialist to support how we design, deliver, and optimise marketing across the business.

This is a hands-on marketing generalist role suited to someone who enjoys working across all areas of the marketing journey. You’ll help bring marketing initiatives to life - creating assets, launching campaigns through HubSpot, supporting events, and analysing performance to improve how we engage customers.

The role spans multiple brand contexts — GetGround, BuyAssociation, and individual property developments — requiring the ability to adapt messaging, design, and tone-of-voice across different audiences and products, while maintaining consistency and quality.

You’ll work closely with teams across Growth, Partnerships, Sales, Design and Product to support marketing campaigns that drive acquisition, engagement and conversion.

• Work closely with Growth, Partnerships, Sales, Product, and Design teams to deliver marketing initiatives and campaigns successfully

• Plan & execute marketing campaigns across multiple channels, producing high-quality marketing assets such as sales collateral, campaign creatives, and event materials

• Analyse campaign performance (email engagement, campaign impact, conversions) and use data to improve marketing effectiveness

• Build and send marketing emails and create HubSpot workflows to support lifecycle marketing and lead nurturing

• Manage audience segmentation, marketing lists, and CRM campaigns to ensure communications are timely and relevant

• Support the planning and execution of events, including exhibitions, property launches, and partner activations

• Marketing campaigns launch smoothly and consistently across channels

• Marketing performance is tracked and continuously improved through data

• Emails and lifecycle communications drive meaningful engagement

• Marketing materials look polished, professional, and on-brand

Success is measured through the quality, impact, and consistency of marketing execution, not output volume.

• 2+ years Experience working in Marketing or Growth roles

• Experience creating marketing assets such as emails, one-pagers, social creatives

• Hands-on experience using HubSpot or other marketing automation tools

• Comfortable analysing campaign performance and making data-driven decisions

• Strong attention to detail

• Comfortable managing multiple projects and shifting priorities

• Confident collaborating with cross-functional teams

What we are building: The first end-to-end real estate investment offering - making the dream of owning real estate more accessible to everyone globally.

Diversity & inclusion at GetGround: We encourage applications from all sections of society and we believe in the criticality of an inclusive culture. We are committed to equal employment opportunity regardless of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity or any other basis as protected by law.

• 42% of our employees identify as female or non-specified, 58% as male

• 22 nationalities represented across offices in 5 countries

• Our work on Design Accessibility

• Inclusion is at the heart of our culture - we celebrate and reflect on key D&I and cultural events such as: Black History Month, International Women's Day and Pride

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