Marketing Design Lead

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What Do We Do?

Triple Whale is a leader in business intelligence for e-commerce. With thousands of customers in dozens of countries, our software tracks more than $40 billion of online commerce annually. Our culture, built on innovation, creativity, and speed, fosters an environment where great ideas can flourish. Headquartered in Columbus, Ohio, with additional offices in Israel, we are expanding our team to pursue an ambitious vision. Join us and be part of something big!

We’re looking for an experienced Marketing Design Lead to run our marketing design function. This player-coach will be responsible for the development and execution of compelling marketing assets that elevate our brand, engage our audience, and drive business impact. This includes doing hands-on design work as well as managing agencies and freelance resources to bring their vision to life. 

Key Responsibilities:

Design Leadership: Define and drive the design vision and strategy, ensuring alignment with the company’s overall brand and business goals.

Campaign & Asset Development: Oversee the ideation, development, and execution of creative campaigns and assets across digital, print, video, social, and other channels.

Resource Management: Manage agencies and freelancers — ideally pulling from your own network of trusted resources — to ensure excellent execution. Own the resourcing strategy as the company and the marketing team evolve, determining the right balance of in-house and external resources. 

Brand Evolution: Codify the recent evolution of our brand’s visual identity, updating brand guidelines to ensure consistency and integrity across all creative assets.

Collaboration: Work closely with marketing, product, and other departments to align marketing design efforts with broader strategic objectives.

Stakeholder Communication: Present creative concepts and campaigns to internal stakeholders, incorporating feedback while maintaining the integrity of the creative vision.

Performance Optimization: Utilize analytics and insights to evaluate the effectiveness of creative campaigns and identify opportunities for improvement.

Budget Management: Manage the creative budget, ensuring projects are delivered on time and within scope.

Requirements:

* Proven experience as a Marketing Design Lead or in a similar role

* Strong design skills, ideally in multiple disciplines, to execute great work

* Experience effectively managing agency and freelance resources to extend marketing design capacity

* Comfortable navigating a fast-paced and dynamic early startup environment

* A strong portfolio showcasing diverse creative work across multiple channel

* Deep understanding of design principles, branding, and storytelling

* Proactive, strategic, and self-motivated

* Strong interpersonal skills and the ability to work collaboratively in a team environment

Skills:

* Proficiency with creative tools such as Adobe Creative Suite, Figma, and other relevant platforms

* At least 7 years experience 

Preferred:

* Previous experience leading a brand redesign or evolution / refresh

* Previous experience working on large integrated campaigns

Big Plus:

* Previous experience in both an agency environment and in-house at a tech startup 

* Knowledge of DTC / Ecommerce space

* Command of several design disciplines (animation, web design, etc.)