Loadsmart is a growth-stage start-up technology company valued at over $1 billion (a Tech Unicorn)!
We are looking for a talented and driven Marketing Demand Generation Manager in Mexico City to join our team! We are seeking someone curious, relationship-oriented, self-motivated, and excited to help build a new market from the ground up.
You will support Loadsmart’s entry into the Latin American market by combining sales, marketing, and relationship-building. You’ll generate qualified opportunities, localize marketing efforts, and act as the bridge between our U.S. teams and LATAM’s relationship-driven logistics landscape.
LOCATION: Mexico City (Remote)
WHAT YOU GET TO DO:
Own the demand-generation strategy end-to-end, setting direction and executing against pipeline and growth targets.
Build and manage the full-funnel demand-gen engine, tracking performance and iterating based on data and results.
Work hands-on across SEO, Google Ads, paid social, events, and PR & media relations, directing execution in partnership with dedicated US-based channel counterparts.
Adapt and produce content articles, decks, email sequences, sales materials, and web pages, localizing from English to Portuguese for the Brazilian market.
Partner with the Mexico SaaS Sales team to build the go-to-market execution plan and stand up the demand-generation pipeline.
Bring competitive intelligence and market insight on local buyer behavior and the media landscape to sharpen the GTM strategy.
Reprioritize quickly as the business shifts, owning outcomes with a roll-up-the-sleeves mindset.
REQUIRED QUALIFICATIONS:
5+ years of B2B SaaS marketing experience in LATAM with a real understanding of local buyer behavior, the media landscape, and the competitive environment.
Proven full-funnel demand-generation experience; data- and results-driven.
Hands-on proficiency across SEO, Google Ads, paid social, events, PR & media relations, and content localization — strong enough in each channel to create a strategy and execute it
Fluent English for daily collaboration with North America-based teams.
Working knowledge of Google Ads, Semrush, HubSpot, Salesforce, ZoomInfo, Claude, and Canva or Photoshop.
Native or fluent Spanish speaker with excellent written and verbal communication in Spanish and English.
Skills Required
- 5+ years of B2B SaaS marketing experience in LATAM with understanding of local buyer behavior and competitive environment.
- Proven full-funnel demand-generation experience; data- and results-driven.
- Hands-on proficiency across SEO, Google Ads, paid social, events, PR & media relations, and content localization.
- Fluent English for daily collaboration with North America-based teams.
- Working knowledge of Google Ads, Semrush, HubSpot, Salesforce, ZoomInfo, Claude, and Canva or Photoshop.
- Native or fluent Spanish speaker with excellent written and verbal communication in Spanish and English.
Loadsmart Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Loadsmart and has not been reviewed or approved by Loadsmart.
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Leave & Time Off Breadth — Unlimited PTO (“Loadie Time Off”) and sick time are described in postings as available without a limit, broadening flexibility for time away. Availability is noted across many U.S. roles, though exact application can vary by position and location.
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Healthcare Strength — Comprehensive medical, dental, and vision coverage is consistently cited in job postings, indicating a solid core health offering. This breadth forms a standard tech-style benefits baseline for U.S. employees.
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Equity Value & Accessibility — Stock options are frequently offered and positioned as competitive alongside base pay and other benefits. This ownership component is presented as a meaningful part of total rewards.
Loadsmart Insights
What We Do
We are industry veterans and data-scientists using innovative technology to fearlessly reinvent the future of freight. As the ‘nerds of logistics’, we seek intelligence in data to solve deep-rooted inefficiencies in the industry. We give shippers, brokers and carriers access to our data connections (linking supply and demand) and suite of award-winning solutions to strike the perfect balance of cost and service. We’re creating a more efficient and environmentally responsible way to move more with less. For more information, please visit: https://loadsmart.com
