Marketing Data Management Intern

Posted Yesterday
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Akron, OH, USA
In-Office
20-20 Hourly
Internship
Insurance • Financial Services
The Role
Supports marketing, communications, and business development initiatives through HubSpot data management, lead organization, email campaigns, engagement tracking, reporting, data analysis, content updates, proofreading, and coordination of creative projects. The intern maintains accurate records, segments audiences, researches prospects, and contributes to campaign and recruiting insights while working onsite and collaborating with internal and external partners.
Summary Generated by Built In

The Communications and Business Development team is seeking a motivated, detail-oriented intern to support marketing, communications, and business development initiatives. This collaborative role offers exposure to several areas of the department, including HubSpot, email campaigns, data analysis, content development, and creative projects. The intern will work closely with team members, contribute fresh ideas, and gain hands-on experience supporting projects from planning through completion.

At Valmark, our people are the foundation of our success. We foster a collaborative and supportive environment where employees are encouraged to grow, contribute new ideas, and serve our advisors and clients according to the Golden Rule. Through meaningful work, professional development, and transparent leadership, we provide team members with opportunities to build rewarding careers. Valmark has been recognized as a Top Workplace in Northeast Ohio every year since 2020.

Job Summary:

The Marketing Data Management Intern will assist with maintaining accurate data, coordinating marketing communications, tracking engagement, and supporting team projects. Through this experience, the intern will strengthen their communication, data analysis, project coordination, and digital marketing skills while gaining exposure to business development and the financial services industry.

Essential Functions and Responsibilities:

Business Development & HubSpot Support

  • Maintain HubSpot data hygiene, including updating email addresses and reconciling records for prospective clients across Hubspot
  • Review and organize leads generated through webinars, landing pages, social media, and marketing campaigns
  • Assist with bulk mailings and logistics for client recruitment and business development campaigns
  • Generate insights from webinars, social media, and marketing campaigns to inform recruiting strategies
  • Research prospective firms and categorize leads by status and persona to support targeted marketing and business development efforts

Communications & Analytics Support

  • Maintain HubSpot distribution lists, audience segments, and contact information for client communications and marketing campaigns
  • Track engagement metrics and assist with surveys, reporting, and data analysis
  • Update employee bios and proofread communications for accuracy, brand consistency, and required compliance approval

Creative Marketing Hub Support

  • Assist with coordinating email marketing campaigns and other creative requests for clients
  • Collaborate with internal team members and external creative partners on graphic design and video projects

Related Qualities:

  • Exceptional attention to detail and commitment to data accuracy
  • Strong organizational and time management skills
  • Proficiency in Excel and comfort working with data and reports
  • Strong written and verbal communication skills
  • Creative thinking and problem-solving ability
  • Proactive mindset with the ability to work independently and adapt to changing priorities

Familiarity with tools like HubSpot, Box, or CRM systems is a plus

Requirements:

  • Authorized to work in the United States without sponsorship
  • Currently enrolled pursuing a degree in Business Administration, Communications, Marketing, Business Management, Business Operations, Business Data Analytics, Applied AI & Information Systems or a related field
  • Availability to work onsite in Akron, OH:
    • 16–24 hours per week during spring and fall semesters
    • 30–40 hours per week during summer months

Pay: $20 per hour





Skills Required

  • Authorized to work in the United States without sponsorship
  • Currently enrolled in a degree program in Business Administration, Communications, Marketing, Business Management, Business Operations, Business Data Analytics, Applied AI and Information Systems, or a related field
  • Availability to work onsite in Akron, Ohio for 16–24 hours per week during spring and fall semesters and 30–40 hours per week during summer months
  • Proficiency in Microsoft Excel and comfort working with data and reports
  • Strong written and verbal communication skills
  • Exceptional attention to detail and commitment to data accuracy
  • Strong organizational and time management skills
  • Creative thinking and problem-solving ability
  • Proactive mindset with ability to work independently and adapt to changing priorities
  • Familiarity with HubSpot, Box, or CRM systems
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The Company
172 Employees
Year Founded: 1963

What We Do

Valmark Financial Group is a privately held financial-services organization serving independent financial professionals and member firms across the U.S. Its businesses combine full-service broker-dealer, registered investment-advisory, and insurance capabilities. It supports advisors with life, disability, and long-term-care insurance; securities and investment products; fee-based financial planning and portfolio-management solutions; policy management; and retirement-plan services, helping member firms deliver comprehensive financial and wealth-transfer services to their clients.

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