Location: On site at location listed in job posting.
Summary of Position:
The Marketing Data Enablement Manager is a member of the Marketing team, reporting to the VP, Marketing Data Enablement and Production Support. This position is responsible for leading a team of data analysts. Partnering with key stakeholders, the Marketing Data Enablement Manager shapes and delivers data driven, integrated customer and banker experiences within the Marketing technology stack and enables data pipelines necessary to launch and successfully manage Marketing campaigns and events. The person in this role will focus heavily on retail, small business, and commercial banking-related enablement and will serve as the main steward to advance the campaign and data delivery capabilities in the Marketing and Data Enablement space. This candidate possesses a demonstrated knowledge of industry leading platforms and tools related to banking core systems, CDPs, marketing automation, digital, sales and service, CX, CRM, Data Cloud, and personalization. The candidate can effectively analyze requirements and manage tasks to a deadline. This role will involve designing Alteryx workflows, ETL processes, connecting with data in Salesforce, Data Cloud, and Databricks, ensuring data and process quality, implementing consistent patterns and reusable components.
Roles and Responsibilities:
- Lead a small team of data analysts focused on launching and supporting Marketing campaigns and projects in a fast-paced environment.
- Partner with the Analytics, Integrated Marketing and/or Brand Strategy teams to define audience, segmentation, and measurement requirements for program and campaign delivery across multiple channels.
- Work with cross-functional teammates to follow standard operating procedures to test and validate data processes for quality and accuracy.
- Ensure data accuracy and integrity across multiple sources and systems.
- Identify gaps and opportunities in process, quality, and efficiency, and recommend targeted adjustments.
- Adhere to regulatory and compliance requirements for industry privacy and consent.
Related Qualities:
- Must have strong oral and written communication skills, communicating complex findings in a clear and understandable manner.
- Be customer focused on understanding and appropriately drive innovative solutions.
- The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities.
- Demonstrated critical thinking skills, ability to accurately analyze information and make sound decisions.
- Provides a high level of accuracy on deliverables and communication, even under pressure.
- Demonstrated ability to work independently while take initiative and accountability for achieving results.
- Reads, researches, and remains up to speed on emerging technologies and practices.
Important Knowledge and Skills:
- Data Platforms & Tools: CDPs, core data platforms such as MS SQL, Oracle, IBM DB2, Alteryx, and Salesforce Data Cloud, Databricks/Dataiku.
- CRM, Marketing Automation and Operations: Salesforce CRM, Salesforce Marketing Cloud, Salesforce Privacy Center, and Salesforce Loyalty Cloud.
- Banking and Financial Services: Domain knowledge related to retail banking, digital banking, commercial / wholesale banking, business banking / small business, treasury management, wealth management, contact center.
Qualifications:
- 5+ years of experience in managing a data engineering team within a Marketing and production environment.
- 2+ years working with Data Cloud and querying data using Salesforce APIs.
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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- 5+ years of experience managing a data engineering team within a marketing and production environment
- 2+ years of experience working with Salesforce Data Cloud
- Experience querying data using Salesforce APIs
- Strong oral and written communication skills
- Ability to manage multiple priorities and partner with multiple stakeholders
- Demonstrated critical thinking and analytical decision-making skills
- Ability to work independently and take initiative and accountability
- Knowledge of marketing data platforms, CRM, marketing automation, and banking systems
First Horizon Bank Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about First Horizon Bank and has not been reviewed or approved by First Horizon Bank.
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Retirement Support — Retirement offerings include a 401(k) plan with company matching contributions up to 6% of pre-tax income, alongside FSA/HSA options and a defined benefit pension plan. Stock purchase and equity programs (including options and RSUs) also add to longer-term wealth-building opportunities for eligible employees.
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Parental & Family Support — Parental leave is available for childbirth, adoption, foster parenting, or surrogacy, and adoption reimbursement is included in the package. These family-building benefits broaden support beyond traditional maternity/paternity leave structures.
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Wellbeing & Lifestyle Benefits — Wellbeing support includes an internal wellness program, an employee assistance program, and access to a digital wellness platform. Group life insurance and disability coverage (including no-cost options) strengthen financial protection and day-to-day support.
First Horizon Bank Insights
What We Do
When we opened our doors in 1864 on North Court Street in Memphis, we had a simple mission: to provide the best service to our customers, one opportunity at a time. In the 150 years that followed, our communities transformed and expanded. We’ve seen our business and banking in general grow and adapt to the changing needs of customers through the years. But one thing that will always remain constant is our commitment to financial integrity and to helping our customers take good care of their money.
