Summary
We are seeking a Senior Specialist, Performance Marketing & SEO to drive growth across both organic and paid channels. This role will primarily focus on Search & AI Engine Optimisation (SEO/AEO), while supporting performance marketing initiatives (e.g. SEM, social, display, etc.) to drive traffic, conversions, and revenue outcomes. The role may also include data analytics, including performance reporting, attribution, and insight generation.Job Description
Our ideal candidate is detail-oriented, proactive, and proficient with numbers, making sense of large datasets in a fast-paced environment.
Search & AI Engine Optimisation (SEO/AEO)
Implement on-page, off-page, and technical SEO strategies to improve organic search performance
Conduct keyword research, optimise content, and monitor site performance to improve organic rankings and AI citations
Collaborate with content, web & IT teams to drive SEO/AEO best practices, enhancing visibility and traffic
Develop SEO and SEM synergy to meet commercial needs
Drive SEO growth beyond English-speaking markets, ensuring strategies are relevant for localised audiences
Manage SEO vendors and work with relevant teams to build reporting dashboards
Performance Marketing
Plan, execute, and optimise paid campaigns across SEM and other performance channels
Manage budgets, bidding strategies, and audience targeting to meet KPIs
Analyse performance and implement structured optimisation (A/B testing, creative, landing pages)
Work closely with media agencies and platform partners
Reporting
Monitor and analyse campaign performance across funnel stages, customer segments, campaign types and markets
Maintain weekly/monthly reporting cadence with a focus on accuracy and actionable storytelling
Continuously enhance dashboard UX and data visualisation logic
Cross-Functional Collaboration
Work closely with other Marketing teams to drive integrated growth
Partner with agencies and vendors to deliver execution excellence
Ensure alignment across campaigns, landing pages, and customer journeys
Key Requirements
Bachelor's degree in Marketing, Data Analytics, Business, or related fields
5-7 years of direct experience in SEO, performance marketing or related roles
Strong hands-on experience in SEO (technical, content, and optimisation)
Familiarity with tools such as GA4, Search Console, SEO platforms (e.g. BrightEdge)
Experience with paid media platforms (e.g. Google Ads, SA360, DV360, etc.)
Understanding of ad platform metrics, tagging standards, UTMs and CRM analytics
Strong analytical thinking and problem-solving ability
Effective project and stakeholder management
Strong written and verbal communication skills
Detail-oriented, proactive, an able to work independently while managing multiple projects
Skills Required
- Bachelor's degree in Data Analytics, Engineering, or related fields
- 4-6 years in marketing analytics, CRM, or similar roles
- Hands-on experience with tracking, tagging and analytics tools
- Strong proficiency in digital analytics platforms and tools such as GA4, Google Tag Manager, Looker Studio, Tableau, etc.
- Working knowledge of SQL, advanced Excel
- Understanding of ad platform metrics, tagging standards, UTMs, CRM analytics
- Experience with digital marketing and CRM platforms (e.g. Meta Ads, Google Ads, Salesforce Marketing Cloud, Insider, etc.)
What We Do
Scoot is the low-cost subsidiary of Singapore Airlines (SIA). Scoot took to the skies in June 2012 and merged with Tigerair Singapore in July 2017, retaining the Scoot brand for a new chapter of growth. Scoot was the world's first low-cost carrier to attain the highest ratings at both the APEX Health Safety Audit powered by SimpliFlying and Skytrax COVID-19 Airline Safety Rating Audit. In 2022, Scoot was awarded IATA membership for meeting global industry standards for airline operational safety. Our people have big smiles and even bigger personalities. We are defined by our unique Scootitude – a daring attitude to be positive, uncompromising on safety and efficiency, spreading fun and humanity wherever we fly. Check out the roles available in our yellow family here: www.flyscoot.com/careers
