Marketing Data Analyst

Posted 13 Hours Ago
Columbus, OH, USA
In-Office
Mid level
Professional Services
The Role
Develop and maintain analytics models, dashboards, and reports using SQL and statistical languages. Apply forecasting, predictive modeling, clustering, and ML to analyze marketing, customer, and sales data. Create visualizations, perform data extraction/cleansing, conduct ad hoc analyses, segment customers, evaluate campaign performance, and communicate actionable recommendations to cross-functional teams. Manage multiple projects and standardize reporting practices.
Summary Generated by Built In
Job Summary & Responsibilities

Kimball Midwest, a national distributor of maintenance, repair, and operation products, is searching for a Marketing Data Analyst for our Columbus, OH location. 

As a Kimball Midwest associate, you’ll be part of a company built on long-term growth and strong values. From $1 million in sales in 1983 to over $500 million today, our success has been driven by our people. Despite our growth, we have stayed true to our family-owned and operated roots—where employees are recognized as individuals and our culture remains a top priority.


Responsibilities

  • Develop and maintain advanced analytics models, dashboards, and reporting solutions using SQL, R, and other analytical tools.
  • Apply forecasting, predictive modeling, clustering, and machine learning techniques to generate actionable business insights.
  • Analyze marketing, customer, and sales data to identify trends, anomalies, opportunities, and areas for optimization.
  • Conduct ad hoc analyses to answer business questions and support strategic initiatives.
  • Segment customers and prospects to identify high-value audiences, growth opportunities, and targeted marketing strategies.
  • Evaluate customer behavior, purchasing patterns, and campaign performance to improve marketing effectiveness.
  • Create and maintain data visualizations that effectively communicate findings to technical and non-technical audiences.
  • Perform data extraction, cleansing, validation, and preparation using SQL and other data management tools.
  • Identify process improvement opportunities and develop standardized reporting and analytical practices.
  • Manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
  • Collaborate effectively with cross-functional teams, including Marketing, Sales, IT, and Leadership.
  • Communicate analytical findings and recommendations clearly through written reports, presentations, and discussions.
  • Demonstrate strong analytical thinking, organizational skills, and project management capabilities.
  • Exhibit intellectual curiosity, continuous learning, and a proactive approach to problem-solving.
  • Work independently while contributing effectively within team environments.
  • Maintain a working knowledge of marketing best practices, tactics, and strategies, with the ability to measure and evaluate program performance.
  • Experience working with web analytics platforms and digital marketing performance data.
  • Effectively prioritize workload and manage time across competing business priorities.

Qualifications

  • Bachelor's degree in a STEM discipline, Business Analytics, Statistics, Data Science, Marketing Analytics, or a related field; equivalent work experience may be considered.
  • 2–5 years of experience in marketing analytics, business analytics, data science, or a related analytical role.
  • Microsoft Certified Power BI Data Analyst Associate certification or equivalent experience preferred.
  • Advanced proficiency in SQL and Microsoft Excel.
  • Experience with statistical programming languages such as R or Python.
  • Experience developing dashboards and visualizations using business intelligence tools such as Tableau, Power BI, or Looker.
  • Demonstrated ability to translate complex data into actionable business recommendations.

Additional Information


This position will be on-site, Monday - Friday.


We offer a benefits package that includes health, dental and vision insurance, company sponsored life, optional life and disability insurance, Health Savings Accounts and Flexible Spending Accounts, a 401(k) plus match, Tuition Assistance, Paid Parental Leave, Paid Time Off (PTO), a Dress for your Day dress code and paid holidays. 


Kimball Midwest is an equal opportunity employer that is committed to a program of recruitment of females, minority group members, individuals with disabilities, qualifying veterans and any other classification that is protected by federal, state, or local law.


We Participate in E-Verify. Participamos en E-Verify.


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Skills Required

  • Bachelor's degree in STEM, Business Analytics, Statistics, Data Science, Marketing Analytics, or related field (or equivalent experience)
  • 2-5 years of experience in marketing analytics, business analytics, data science, or related analytical role
  • Advanced proficiency in SQL
  • Advanced proficiency in Microsoft Excel
  • Experience with statistical programming languages such as R or Python
  • Experience developing dashboards and visualizations using Tableau, Power BI, or Looker
  • Experience working with web analytics platforms and digital marketing performance data
  • Demonstrated ability to translate complex data into actionable business recommendations
  • Microsoft Certified Power BI Data Analyst Associate certification or equivalent experience
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The Company
2,073 Employees
Year Founded: 1923

What We Do

Build global teams in the Philippines and Colombia with KMC's Employer of Record, recruitment, HR, payroll, and flexible office solutions.

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