About the role
We are looking for the Marketing Data Analyst, who has good experience and understanding of marketing performance measurements.
In this role you’ll have ownership over:
- Marketing Acquisition Analysis: You’ll conduct in-depth analysis of customer acquisition channels and campaigns, identifying high-performing strategies and areas for improvement to maximize return on investment.
- Marketing Effectiveness: Design and implement data-driven methodologies to track and measure the effectiveness of marketing initiatives, ensuring continuous improvement and alignment with business objectives.
Qualifications:
- 2+ years experience in Marketing analytics (web, apps)
- Good understanding of managing paid advertising channels
- Good understanding of attribution modeling
- A/B tests and web-funnel analysis
- Deep understanding product marketing KPI's: LTV, ROI, ARPU, ARPPU, CAC, Click2Pay,RefundRate, Cancel Rate
- Technical Stack:
- SQL Databases: Redshift SQL, Bigquery
- Programming Language: Python or R (or other)
- Data Visualization: Tableau
- Project Management: Jira
- Excellent written and verbal communication skills
Responsibilities:
- Execute marketing analytics tasks focused on attribution modeling and performance data analysis
- Analyze A/B tests for web funnels and paywalls, providing clear, data-driven conclusions and recommendations
- Identify actionable insights within marketing data and develop hypotheses and strategic recommendations based on those findings
- Develop KPI frameworks and methodologies for evaluating marketing effectiveness
- Support the development of a scalable and reliable marketing analytics infrastructure
We offer:
- A passionate, skilled team with zero bureaucracy — just results
- Competitive salary that lets you focus on your work and personal growth
- Professional development: access to courses, workshops, and a corporate library
- 20 days of paid vacation, health insurance, and regular sports activities
- A collaborative culture: team buildings and fun events inside and outside the office
Top Skills
What We Do
PlayMe Studio — is a team of creative and talented people, who are in love with creating wonderful games.
At PlayMe Studio, we are creating an interactive mobile dating sim game — MeChat: Love Secrets. The game offers a fully new virtual dating experience!
Our goal is to bring positive emotions, a sense of fulfillment, and love to our users all over the world. Romance, adventure, or drama—live through the stories where your choices shape the narrative. MeChat is the fastest-growing dating sim on mobile, with 35M+ users worldwide.
We are also developing our next successful mobile action shooter, Alien Survivor: Survival Arena, where players take on the role of a brave space hero, fighting for survival against relentless alien hordes. This game is set to become #1 soon.
Additionally, we are working on Web Product development, with main focus to be the forefront of testing and validating product hypotheses to identify the most promising opportunities.
We are developing an AI-powered web-project MySpicy.ai focused on AI virtual dating experience.
At PlayMe Studio, we are constantly evolving, embracing new challenges, and pushing the boundaries of interactive entertainment!
