As part of our continued growth, Neo Group is recruiting on behalf of one of our local partners, leveraging our network of 1,400 talented professionals across 10+ countries. Together, we are committed to delivering innovative, data-driven solutions that empower our clients and foster professional growth within a dynamic and collaborative workplace.
We are on the lookout for a Marketing Data Analyst to join our Data Analytics Department.
Responsibilities:
- Analyze and evaluate effectiveness of retargeting, performance, and media campaigns.
- Perform user segmentation, prepare samples, and analyze audience behavior across funnels.
- Validate data quality in sources and data marts; ensure correctness and completeness of marketing data.
- Work with new data sources: understand structure, export logic, and ensure proper data consistency.
- Maintain and update existing dashboards (metrics, filters, visualizations).
- Support automation of recurring analytical processes and reporting.
- Participate in preparation, execution, and analysis of A/B tests.
- Collaborate with marketing/ crm/ media buying teams to deliver actionable recommendations.
Requirements
- Strong SQL skills (JOINs, GROUP BY, subqueries, basic window functions).
- Understanding of data structures and experience with BI tools (Tableau / Power BI / Looker Studio).
- Strong understanding of how advertising platforms work: impressions, clicks, attribution, event tracking.
- Solid knowledge of marketing metrics (ROI, CTR, CPM, CPC, CPA, etc.).
- Attention to detail, accuracy with numbers, and analytical thinking.
- Willingness to learn new tools and analytical approaches.
Nice-to-Have:
- Experience with advertising platforms (Google Ads, Meta, TikTok, programmatic).
- Python skills for data analysis (pandas, numpy, matplotlib, seaborn).
- Experience building small automations or analytical pipelines.
- understanding of A/B testing methodology.
- English - B2 / Russian - native.
Benefits
- Enjoy 3 health days to focus on your well-being.
- Take advantage of 25 paid calendar vacation days to explore, relax, and unwind.
- Get a $30 net per month sports compensation to stay active and healthy.
- Benefit from top-notch medical insurance for peace of mind.
- Indulge in a variety of snacks available in the office.
- Join us for exciting corporate events that foster team spirit and fun!
Top Skills
What We Do
Neo Group encompasses a portfolio of companies offering B2B services in marketing, technology, data analysis, customer support, HR, and compliance. Headquartered in Malta, our teams are strategically located across Europe, Southeast Asia, and Africa. Our mission at Neo Group is straightforward: to drive profitability and expansion in every market we enter. Yet, beyond financial goals, we prioritize creating an environment where individuals thrive. We aim to expand our presence globally while empowering our team members to reach their fullest potential.
