1. Marketing Data Centralization
- Collect, consolidate, and manage marketing data from multiple sources (Google, Meta, TikTok, Line OA, etc.).
- Develop and maintain a centralized data system/dashboard for tracking KPIs.
2. Ad Performance Analysis
- Monitor, analyze, and report on ad campaign performance (CPL, CPA, ROAS, CTR, etc.).
- Provide recommendations to optimize campaigns based on data-driven insights.
- Support performance marketing team with testing hypotheses and scaling winning strategies.
3. Data Entry & Accuracy
- Ensure all marketing data is entered correctly and updated in a timely manner.
- Perform regular audits of marketing datasets to maintain data integrity.
4. Formula & Reporting Expertise
- Build advanced Excel/Google Sheets reports with formulas, pivot tables, and automated dashboards.
- Generate regular performance reports for management, highlighting insights and trends.
5. Cross-Functional Collaboration
- Work closely with the Performance Marketing team to align reporting with business objectives.
- Support Marketing Communication, Content, and Event teams with data insights.
- Provide data to support budget planning, forecasting, and campaign evaluations.
Skills Required
- Experience with Google Analytics
- Advanced skills in Excel and Google Sheets
- Experience in performance marketing analysis
- Strong analytical and reporting skills
What We Do
LingoAce brings language learning to life, combining our expertise of authentic teaching with new-grade technology to deliver the most engaging and effective online classes for the young modern learner. We understand the challenges of learning a new language in a non-immersive environment with traditional passive language-teaching. That’s why we set out to transform the way modern young learners are engaged, with the goal of making language learning fun and fulfilling. With a team more than 1,300 strong, and over 4,000 certified teachers currently in our company, we offer a variety of globally-accredited Chinese syllabus, catering to the diverse proficiencies and cultural backgrounds of learners from over 100 countries. We have also recently closed our Series B and C funding rounds, with a total of $180 million raised to date. Some of our great partners and backers include: Sequoia Capital India, Owl Ventures, Tiger Global, Shunwei Capital, SWC Global & Decent Capital.
