Marketing Data Analyst

Reposted 7 Days Ago
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Bangkok, Phra Nakhon, Bangkok
Mid level
Edtech • Mobile
The Role
The Marketing Data Analyst is responsible for centralizing marketing data, analyzing ad performance, ensuring data accuracy, building reports, and collaborating across teams to inform marketing strategies.
Summary Generated by Built In

1. Marketing Data Centralization

- Collect, consolidate, and manage marketing data from multiple sources (Google, Meta, TikTok, Line OA, etc.).

- Develop and maintain a centralized data system/dashboard for tracking KPIs.

2. Ad Performance Analysis

- Monitor, analyze, and report on ad campaign performance (CPL, CPA, ROAS, CTR, etc.).

- Provide recommendations to optimize campaigns based on data-driven insights.

- Support performance marketing team with testing hypotheses and scaling winning strategies.

3. Data Entry & Accuracy

- Ensure all marketing data is entered correctly and updated in a timely manner.

- Perform regular audits of marketing datasets to maintain data integrity.

4. Formula & Reporting Expertise

- Build advanced Excel/Google Sheets reports with formulas, pivot tables, and automated dashboards.

- Generate regular performance reports for management, highlighting insights and trends.

5. Cross-Functional Collaboration

- Work closely with the Performance Marketing team to align reporting with business objectives.

- Support Marketing Communication, Content, and Event teams with data insights.

- Provide data to support budget planning, forecasting, and campaign evaluations.

Top Skills

Excel
Google Analytics
Google Sheets
Meta
Tiktok
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The Company
348 Employees
Year Founded: 2017

What We Do

LingoAce brings language learning to life, combining our expertise of authentic teaching with new-grade technology to deliver the most engaging and effective online classes for the young modern learner. We understand the challenges of learning a new language in a non-immersive environment with traditional passive language-teaching. That’s why we set out to transform the way modern young learners are engaged, with the goal of making language learning fun and fulfilling.

With a team more than 1,300 strong, and over 4,000 certified teachers currently in our company, we offer a variety of globally-accredited Chinese syllabus, catering to the diverse proficiencies and cultural backgrounds of learners from over 100 countries.

We have also recently closed our Series B and C funding rounds, with a total of $180 million raised to date. Some of our great partners and backers include: Sequoia Capital India, Owl Ventures, Tiger Global, Shunwei Capital, SWC Global & Decent Capital.

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