The Role
Analyze marketing data, campaign performance, ROI, customer behavior, segmentation, retention, and lifetime value. Build reporting frameworks and KPI dashboards, conduct A/B testing, develop predictive models, and provide actionable recommendations. Collaborate with marketing teams to improve targeting, data quality, automation, and campaign efficiency using Excel, SQL, Python, Power BI, Tableau, and digital advertising platforms.
Summary Generated by Built In
HFM is an
internationally acclaimed multi-asset broker, delivering
cutting-edge trading tools, platforms, and conditions to traders
worldwide. We are committed to innovation, transparency, and
excellence in the financial markets.
As we
continue to expand, we are seeking a driven and strategic Marketing Data Analyst to
join our team.
Responsibilities:
Responsibilities:
- Design, implement, and maintain reporting frameworks to monitor marketing operations and performance.
- Conduct in-depth data analysis to uncover opportunities for growth and cost efficiencies.
- Evaluate marketing-business metrics and provide ROI analysis for marketing campaigns.
- Analyse large datasets and deliver actionable recommendations to support marketing objectives.
- Develop user demographics, behaviour insights, and segmentation strategies for optimised targeting.
- Build and maintain marketing dashboards for tracking KPIs and campaign performance.
- Collaborate with marketing teams to identify data needs and deliver insightful solutions.
- Plan and analyse A/B tests to improve key marketing KPIs.
- Transform complex marketing questions into quantifiable metrics and insights.
- Utilise product usage data to develop predictive customer retention models.
- Conduct customer lifetime value analysis and spending benchmarks.
- Measure and analyse the impact of segmentation and targeting strategies.
- Continuously drive improvements in data sources, predictive analytics, and automation processes.
Requirements
- BS/MSc in Marketing, Mathematics, Statistics, Finance, Data Science, or a related field.
- 3+ experience in analysing and optimising email remarketing campaigns to improve customer retention and conversion rates.
- Experience in the financial, fintech, or FX services industry is an advantage.
- Advanced knowledge of Microsoft Excel (a must) and proficiency in data visualisation tools like Power BI or Tableau.
- Advanced skills in SQL and knowledge of Python for data analysis.
- Hands-on experience with Google Analytics, Google Ads, Bing Ads, Meta Ads, Criteo, and various media buying platforms.
- Strong ability to analyse marketing performance, interpret complex data sets, and provide clear insights.
- Meticulous when working with data to ensure accuracy and quality.
- Ability to manage multiple tasks, prioritise workload, and work efficiently under pressure.
- Excellent verbal and written communication skills in English.
- Eagerness for ongoing professional development and upskilling in marketing analytics.
Resumes
must be submitted in English.
Applicants must be eligible or have legal authorization to work in the country where the position is based.
Applicants must be eligible or have legal authorization to work in the country where the position is based.
Benefits
- Hybrid
Work Model (2 days working from home)
- Monthly
Wolt Vouchers
- Comprehensive
Health plan starting from the first day of employment
- Pension
plan
- Summer
Short Fridays (August)
- Additional
Paid Annual Leave (up to 30 days, based on years of service)
- Birthday
Leave
- Lifelong
Learning Allowance & Paid Educational Leave
- Gym
Membership
- Referral
Bonus Program
- Up
to 5 Carry over annual leave days from previous year to the next
one
- 13th
salary payment
- Monthly
meals & treats at the office
- Participation
in company's Group Discount Scheme
Additional
Support
- Visa
Sponsorship and Relocation Assistance
Sounds
like you? Let’s write the next chapter together!
All
Applications will be handled with the strictest
confidentiality.
Skills Required
- BS or MSc in Marketing, Mathematics, Statistics, Finance, Data Science, or a related field
- 3+ years of experience analyzing and optimizing email remarketing campaigns for customer retention and conversion
- Advanced knowledge of Microsoft Excel
- Proficiency with Power BI or Tableau
- Advanced SQL skills
- Knowledge of Python for data analysis
- Hands-on experience with Google Analytics, Google Ads, Bing Ads, Meta Ads, Criteo, and media buying platforms
- Experience in the financial, fintech, or FX services industry
- Strong marketing performance analysis and complex data interpretation skills
- High attention to data accuracy and quality
- Ability to manage multiple tasks, prioritize workload, and work under pressure
- Excellent verbal and written English communication skills
- Commitment to ongoing professional development in marketing analytics
- Legal authorization to work in the country where the position is based
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The Company
What We Do
HFM is an internationally acclaimed, regulated multi-asset broker serving retail and institutional clients worldwide. The company provides online trading services and platforms across forex, contracts for difference (CFDs), futures, commodities, stocks, and indices. Its offering emphasizes competitive trading conditions, innovative tools, partner support, and access to multiple global markets through its financial technology infrastructure, helping traders participate in global markets.
