Marketing Data Analyst - Measurement

Position Title: Marketing Data Analyst

Business Unit: Marketing

Reports to: Director of Marketing Analytics

Position Overview:

This individual is primarily responsible for targeting and/or measurement of all marketing campaigns to drive new household acquisition and deepen existing household relationships. Primary roles and responsibilities include implementing advanced data mining and analytics methodologies to develop audience segmentation strategies and discover insights. The ideal candidate will have a strong background in SQL, data analysis, marketing performance metrics, and audience segmentation.

Primary Responsibilities:

Develop prospect and customer targeting criteria leveraging large amounts of data and advanced data mining skills to enhance personalization and elevate the quality of marketing campaigns.

Responsible for maintaining a scalable, sustainable approach to sales lead generation for retail and wholesale lines of businesses.

Analyze campaign performance data including household acquisition, retention, and cross sell metrics to provide actionable insights and recommendations for optimization.

Implement A/B test and incrementality tests to evaluate the effectiveness of marketing campaigns and affect meaningful positive change with testing results.

Build and manage dashboards and reporting tools to track KPIs, ROI, and attribution.

Ensure data integrity and accuracy across all marketing platforms and analytics tools.

Performs other related duties and projects as assigned.

All employees have the responsibility and the accountability to serve as risk managers for their businesses by understanding, reporting, responding to, managing and monitoring the risk they encounter daily as required by F.N.B. Corporation’s risk management program. F.N.B. Corporation is committed to achieving superior levels of compliance by adhering to regulatory laws and guidelines.  Compliance with regulatory laws and company procedures is a required component of all position descriptions.

Minimum Level of Education Required to Perform the Primary Responsibilities of this Position:

BA or BS

Minimum # of Years of Job Related Experience Required to Perform the Primary Responsibilities of this Position:

5

Skills Required to Perform the Primary Responsibilities of this Position:

Excellent organizational, analytical and interpersonal skills

Excellent communication skills, both written and verbal

Excellent management skills

Detail-oriented

Ability to work and multi-task in a fast paced environment

MS Excel - Expert Level

MS PowerPoint - Expert Level

Hands-on expertise with SQL, data analytics, data visualization tools, and SAS, R, or Python

Licensures/Certifications Required to Perform the Primary Responsibilities of this Position:

N/A

Physical Requirements or Work Conditions Beyond Traditional Office Work:

N/A

Equal Employment Opportunity (EEO):

It is the policy of F.N.B. Corporation (FNB) and its affiliates not to discriminate against any employee or applicant for employment because of age, race, color, religion, sex, national origin, disability, veteran status or any other category protected by law. It is also the policy of FNB and its affiliates to employ and advance in employment all persons regardless of their status as individuals with disabilities or veterans, and to base all employment decisions only on valid job requirements. FNB provides all applicants and employees a discrimination and harassment free workplace.