For nearly 20 years, TheKey has helped clients achieve successful long-term aging at home with comprehensive, concierge-based care. Ensuring the dignity, safety, and independence of its clients, TheKey is committed to changing how the world lives and ages at home. Employee-teams get the training, resources, and support they need to deliver an exceptional care experience for clients and their families. Founded in Silicon Valley, TheKey has grown from a single location to service coverage throughout North America enabling clients to live life on their own terms, in their own homes.
We are a rapidly growing mid-size healthcare services provider looking for a talented Marketing & Customer Performance Analyst to join our team. As we scale our operations, you'll play a crucial role in driving data-informed marketing decisions and developing customer insights that fuel our growth strategy.
Role OverviewAs a Marketing & Customer Performance Analyst, you'll work cross-functionally with our marketing and sales teams to optimize our digital marketing campaigns, user experience, analyze customer behavior, and identify growth opportunities. You'll leverage your expertise in advertising platforms, marketing analytics tools, and customer segmentation to help us achieve our ambitious growth targets. Curiosity and ability to autonomously delivery root cause analysis will serve you well in this role.
Key Responsibilities- Manage and optimize paid media campaigns across Google, Meta, and LinkedIn advertising platforms
- Configure, maintain, and analyze GA4 implementations to track marketing performance and user journeys
- Support design and analysis of A/B tests to continuously improve campaign performance and conversion rates
- Create comprehensive dashboards and reports in Tableau and Salesforce Marketing Cloud to track KPIs and provide actionable insights
- Analyze customer data to identify patterns, trends, and opportunities for segmentation
- Collaborate with cross-functional teams to develop and implement data-driven marketing strategies
- Monitor campaign budgets and optimize spend allocation to maximize ROI
- Present findings and recommendations to stakeholders in clear, actionable formats
- 3-5 years of experience in marketing analytics or customer insights roles, preferably in-house at a high-growth company
- Demonstrated expertise with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
- Proficiency in Tableau and data visualization
- Proficiency in GA4 implementation, configuration, and analysis
- Experience with Salesforce Marketing Cloud or similar marketing automation platforms
- Strong analytical skills with ability to translate data into actionable insights
- Excellent communication skills with ability to present complex data to non-technical stakeholders
- Bachelor's degree in Marketing, Business, Analytics, or related field
- Experience with ID resolution techniques and technologies
- Proven track record in customer segmentation analysis and implementation
- Knowledge of healthcare services industry regulations and marketing practices
- Experience working in a startup or fast-paced environment
- Familiarity with SQL, Python, or R for data analysis
- Certifications in Google Analytics, Google Ads, or Salesforce Marketing Cloud
- Opportunity to make significant impact in a high-growth company
- Collaborative and innovative team culture
- Career advancement paths as our company scales
- Competitive salary and benefits package
- Professional development opportunities
We value diversity of thought and background and are committed to creating an inclusive environment for all employees.
Benefits for full time employees
- Medical/Dental/Vision Insurance
- TouchCare VirtualCare
- Life Insurance
- Health Savings Account
- Flexible Spending Account
- 401(k) Matching
- Employee Assistance Program
- PTO Plan for Non-Exempt Employees
- Flexible PTO Plan for Exempt Employees
- Holidays and Floating Holidays
- Pet Insurance
TheKey is an equal opportunity employer. TheKey prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, age, national origin, disability status, protected veteran status, or any other characteristic protected by law.
California Residents Only:
In accordance with Article 2 of the California Health and Safety Code - California Community Care Facilities Act, TheKey requires timely and accurate positive fingerprint identification of California based applicants as a condition of employment. If an applicant has been convicted of a non-exemptible crime, and in compliance with all applicable state and local laws, their conditional offer will be rescinded.
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What We Do
By the year 2050, the number of people in the U.S. age 65 and over will swell to almost 90 million, about twice the current population. For over 20 years, TheKey has helped clients achieve long-term aging at home with comprehensive, concierge-based care. As the leading private pay home care provider in the nation, TheKey is continuing to address this escalating demand with innovative leadership and a passion for excellence.
Managing the evolving needs of older adults, as well as those with dementia and other degenerative diseases, we are passionate about sustaining the autonomy, resilience, and dignity of our clients. As a result, our Scientific Advisory Board comprises researchers, clinicians, and advocates who provide cutting edge, advanced research, and clinical insights in the fields of aging, health, and patient care. This board influences our person-centered approach to dementia training and programming and drives us toward innovations that promote optimal care and quality of life for our clients.
Our Caregiver teams undergo extensive screening and receive the training, resources, and support they need to deliver an exceptional care experience. TheKey is the only national provider with dedicated, multifaceted support for clients and their families. Our Client Success Managers, Care Solution Managers, Staffing Managers, and Sales Associates help maintain transparent, supportive resources throughout the client journey. Founded in Silicon Valley in 2002 and now based in Southeast Florida and La Jolla, CA, TheKey has grown from one location to a $0.75B organization supporting 100 markets in the U.S., Canada, and Australia, with over 10,000 caregivers. TheKey continues to expand and address market demand with a keen eye on going above and beyond in supporting over 100,000 older adults to age with dignity at home and their families to live their best lives possible
