Marketing CRM Engineer Manager and Product Owner

About Us  

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.   

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark; you just need to log on!  

Led by Purpose. Driven by You.  

About the role 

As CRM Strategist, you will drive consumer revenue by leading acquisition, engagement, reengagement, and retention strategies for NA Segment, aligned to business goals. Should be able to see the big picture as well as give campaign direction to deliver optimal results. This role will be responsible for leading CRM strategy, reporting, analysis, optimization and assisting with market research for our internal business partners. Continually thinking about how to increase engagement through A/B testing and optimize using consumer insights. Partner with other strategists, technology, and engineers to create recommendations to close CRM communication gaps, optimize customer journeys, and improve consumer engagement. Work with your cross-functional team to ensure recommendations are executed correctly, reported on promptly, and learnings leveraged for future recommendations. Have experience building multi-channel strategies, mainly across email, WhatsApp, mobile push notifications, and SMS. 

Main responsibilities:  

• Leads Marketing CRM strategy, leads planning sessions with the ability to identify opportunities & prioritize initiatives for Marketing CRM Product Team  

• Collaborate closely with cross-functional teams across product, creative, solutions engineering and customer success to ensure the strategy is properly executed.  

• Review and synthesize consumer data, competitive space, and market to identify opportunities for program evolution and long-term planning.  

• Lead day-to-day digital operations, ensuring service delivery support operations excellence including audits, change, incident, problem, and configuration management.  

• Develops technology investment plans and activation, including budgeting, forecasting, business case development and realization, business outcome identification, business adoption plans, resourcing plans.  

• Champion the importance of digital security and privacy, adheres to internal and external rigorous protocols to protect company and customer data.  

• Establish and uphold best practice standards for digital commercial product operations.  

• Promote and build global leaders, develop resources with the needed functional and technical skills required to meet K-C’s growing application portfolio and changing technology needs. 

Key Qualifications and Experiences:  

• Bachelor’s degree in Information Management Systems, Computer Science, Engineering, or related discipline. MBA or equivalent is preferred.  

• 7+ years of leadership experience with large, global IT teams, focusing on the development lifecycle within product teams.  

• 7-10+ years demonstrable strategic impact and technology delivery in Marketing CRM technology and operations within an innovative and highly agile customer environment.  

• Strong analytical skills for complex problem-solving, solution definition, and root cause analysis & presentation.  

• Experience in defining, integrating and driving recommendations for CRM data models, and improving user experience by interpreting data and automating decision making.  

• Advanced proficiency in SFMC AMPscript and SQL, and experience with data pipelines using cloud-based tools.  

• 7-10+ years demonstrable experience designing and deploying cloud scalable, resilient, secure data products leveraging tools like MS Cloud Services, Expert user of Tableau, CRM Analytics, Sigma, Snowflake, or SFMC SQL.  

• Proven ability to lead global application delivery in a 24x7 business and secure operating environment.  

• 3+ year demonstrable experience in Agile and Product team workflows, including epics, features, stories, sprints, and backlog management.  

• Salesforce Marketing Email Specialist Certification preferred.  

• Financial Fluency: P&L understanding, Business case development, OKRs, KPIs.  

• Strong communication and interpersonal skills.  

• Strong analytical and problem-solving skills and passion for product development.  

• Professional attitude and service orientation; team player.  

• Strong work ethic; ability to work at an abstract level and gain consensus. 

Total Benefits  

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.   

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.   

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.  

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.  

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.  

To Be Considered  

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.  

In the meantime, please check out the careers website. You’ll want to review this and come prepared with relevant questions when you pass GO and begin interviews.   

And finally, the fine print…. 

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender, identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.   

Additional information about the compensation and benefits for this role are available upon request. You may contact [email protected] for assistance. You must include the six digit Job # with your request.  

This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.  

Additional information about the compensation and benefits for this role are available upon request. You may contact [email protected] for assistance. You must include the six digit Job # with your request.  

This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.