Marketing CRM Campaign Manager

About Us  

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.   

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark; you just need to log on!  

Led by Purpose. Driven by You.  

About the role 

The Campaign Manager plays a critical role in driving the success of our CRM marketing campaigns by overseeing and participating in the end-to-end execution of campaigns in Salesforce Marketing Cloud and collaborating with cross-functional teams to deliver high-quality consumer experiences. This role is responsible for writing and refining user stories for campaign execution requests, configuring marketing communications (email, SMS) in Salesforce Marketing Cloud, providing feedback to brand on copy and design, conducting quality checks campaigns, monitoring list health, and analyzing campaign performance. 

Main responsibilities:  

• Support Product Owner in reviewing features/user-stories for campaign execution, convert functional requirements to technical requirements, estimate user stories  

• Configure email templates in Salesforce Marketing Cloud, ensuring they align with campaign goals and brand guidelines.  

• Provide feedback to copywriters and designers to create more compelling and visually appealing email assets.  

• Conduct quality checks on email campaigns to ensure accuracy, functionality, and adherence to standards.  

• Monitor list health and develop prospecting plans to drive list growth.  

• Analyze and report on email campaign performance, providing recommendations for future improvements.  

• Collaborate with cross-functional teams, including product managers, product owners, regional channel managers, and developers, to deliver high-quality products and features.  

• Stay up-to-date with the latest email marketing technologies and best practices. 

Key Qualifications and Experiences:  

• Bachelor’s degree in Computer Science, Information Technology, or related field.  

• 5-6+ years of experience in CRM/direct marketing.  

• 3+ years hands-on experience working in Salesforce Marketing Cloud, with SFMC Certifications required in Email and Admin.  

• 3+ years proven experience building email campaigns end-to-end with a strong understanding of email and mobile marketing (push, in-app, and SMS) best practices.  

• Experience with Agile methodologies and working with Scrum teams.  

• Firm knowledge of HTML and CSS, templates, links, tagging, and AMPscript.  

• Basic knowledge of SQL.  

• Ability to translate business stakeholders' requests into user stories and effectively communicate technical aspects in non-technical language.  

• Strong coordination skills, attention to detail, and the ability to work collaboratively with various teams to deliver high-quality marketing campaigns.  

• Experience with cloud ecosystems, including Azure, Sitecore Cloud, or AWS.  

• In depth experience with DevOps and CI/CD as well as version control systems (e.g., Git).  

• SFMC Certifications required: Email, Admin, Developer. 

Total Benefits  

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.   

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.   

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.  

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.  

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.  

To Be Considered  

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.  

In the meantime, please check out the careers website. You’ll want to review this and come prepared with relevant questions when you pass GO and begin interviews.   

And finally, the fine print…. 

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender, identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.   

Additional information about the compensation and benefits for this role are available upon request. You may contact [email protected] for assistance. You must include the six digit Job # with your request.  

This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.  

Additional information about the compensation and benefits for this role are available upon request. You may contact [email protected] for assistance. You must include the six digit Job # with your request.  

This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.