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Position Summary:
This position uses data to evaluate, optimize, and strategize the performance of marketing creative assets like ads, images, and videos. This role blends creative thinking with strong analytical skills to understand what resonates with target audiences, leading to data-backed recommendations for improved engagement and campaign effectiveness across digital platforms. They collaborate with designers, marketers, and data teams to refine creative strategies and ensure creative assets are aligned with best practices and business objectives.
Primary Duties and Responsibilities include but not limited to:
- Content Planning & Strategy: align content with goals, audience needs, brand voice, and organizational goals
- Reviewing and Editing Content: Proofread and edit grammar, spelling, punctuation, and style to ensure consistency with house brand and style guides
- Fact Checking and Accuracy: Ensure compliance with regulatory standards and responsible gaming objectives
- Quality Control Standards: Uphold editorial integrity. Tone, and consistency across platforms to ensure alignment with brand identity and audience expectations
- Strategic Recommendations: Provide actionable recommendations to guide the creation of new marketing materials and optimize existing ones for improved engagement and conversion rates
- Collaboration and Team Coordination: Work closely with creative teams, designers, data analysts, and other contributors to provide constructive feedback to help improve submissions
- Workflow Optimization: Identify and implement processes to streamline creative analysis workflows, improve reporting accuracy, and increase efficiency
- Creativity: An eye for effective design, compelling copy, and innovative approaches to visual communication
- Communications Skills: Excellent ability to present research findings, insights, and recommendations clearly to both internal teams and clients
- Technical Proficiency: Familiarity with data analysis tools, advertising platforms (like Google Ads, Facebook Ads), and potentially analytics software
Secondary Duties and Responsibilities:
- Works closely with Mohegan Compliance to ensure online policies and procedures are in alignment
- Performs other duties, as assigned
Minimum Education and Qualifications:
- Bachelor’s degree in business, communications, statistics, social sciences, or a related field
- 1-2 years of field experience working or interning with a firm on data analysis preferred
- Must be proficient in Microsoft Office Suite
- Experience with BI visualization tools (Tableau or Power BI)
- Solid knowledge of forecasting methods, promotional analysis, and marketing ROI measurement
- Strong analytical, organizational, and problem-solving skills
- Excellent writing and communication skills with the ability to translate data into marketing recommendations
Competencies: Incumbent will master the following competencies while in this position:
- Data Governance: Focuses on managing large amounts of data and identifying key insights
- Strong command of grammar, syntax, and style guides
- Creative eye for improving readability, tone, and audience engagement
- Knowledge of publishing tools including Google Docs, Adobe, CMS platforms
- Ability to manage multiple projects and meet tight deadlines
- Cross-Functional Team Collaboration: Understanding strategic vision by understanding the work of other teams
- Attention to detail while maintaining efficiency in high-volume workflows
Training Requirements:
- Mohegan Corporate office and departmental policies and procedures
- Appropriate regulations that pertain to Mohegan Information Systems
Physical Demands and Work Environment:
- Fast-paced office work environment
- Must be able to sit in front of a computer screen for extended periods of time
- Must be able to work various shifts and flexible hours with occasional travel required
This is not necessarily an exhaustive list of all responsibilities, requirements or working conditions associated with the job. Mohegan reserves the right to make changes to the above job description whenever necessary.
Work Shift:
RegularKnock, knock. Hear that sound? That's opportunity!
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Mohegan Sun practices Native American Preference in hiring. "Native American" means an individual who is a duly enrolled member of the Mohegan Tribe or any group of Native Americans recognized by the Mohegan Tribe, The United States of America, or the State of Connecticut.
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What We Do
Mohegan is the owner, developer and manager of premier entertainment resorts in the United States, Canada, and Northern Asia. Mohegan’s U.S. operations include resorts in Connecticut, Washington, Pennsylvania, New Jersey, and Nevada; Canadian operations are based in Niagara Falls; and Mohegan Inspire is located in Incheon, South Korea. The brand’s iGaming division, Mohegan Digital, provides cutting-edge online gaming solutions to Mohegan’s loyal fan base and meets the digital needs of customers on a global scale. Mohegan is owner and operator of Connecticut Sun, a professional basketball team in the WNBA. For more information on Mohegan and its properties, please visit www.mohegangaming.com.
