Marketing Copywriter

Posted 2 Days Ago
Be an Early Applicant
Phoenix, AZ, USA
In-Office
Mid level
Other
The Role
Write, edit, and optimize persuasive marketing copy across email, web, landing pages, ads, video scripts, fundraising, and event promotions. Maintain and strengthen brand voice, review departmental copy requests, develop messaging frameworks and voice guides, and collaborate with marketing, design, media, and stakeholders to improve campaign performance.
Summary Generated by Built In

Position Title: Marketing Copywriter
Employment: Full-Time, Salaried, Exempt
Location: Phoenix, AZ, On-site
Travel: 5-10%
Start Date: ASAP

Turning Point USA is a 501(c)(3) non-profit organization founded in 2012 by Charlie Kirk. The organization's mission is to identify, educate, train, and organize students to promote the principles of freedom, free markets, and limited government. Turning Point USA believes that every young person can be enlightened to true free market values. Since its founding, Turning Point USA has embarked on a mission to build the most organized, active, and powerful conservative grassroots activist network on high school and college campuses across the country. With a presence on over 3,500 campuses, Turning Point USA is the largest and fastest-growing youth organization in America.

Job Description:

Turning Point USA is seeking a highly motivated and creative Marketing Copywriter to join our Digital Marketing team. This role is responsible for developing, editing, and optimizing copy across a variety of marketing channels, including email marketing, websites, landing pages, digital advertisements, video scripts, fundraising campaigns, and event promotions.

The ideal candidate is a strong writer and editor who understands how to craft compelling messaging that inspires action. This individual will play a key role in strengthening TPUSA's brand voice, improving campaign performance, and ensuring consistency across marketing communications. The Marketing Copywriter will collaborate with departments across the organization to refine messaging, improve content quality, and support strategic marketing initiatives.

Responsibilities:

  • Write compelling copy for email campaigns, websites, landing pages, digital advertisements, and event promotions.
  • Review and edit email marketing requests submitted by departments across the organization to improve clarity, structure, formatting, brand alignment, and performance.
  • Edit and optimize content for TPUSA's Live Feed and other editorial properties.
  • Maintain and strengthen TPUSA's brand voice across all marketing channels.
  • Assist in developing brand voice guides, messaging frameworks, and copy standards for departments, initiatives, and audiences across the organization.
  • Collaborate with marketing, design, media, and departmental stakeholders to develop effective campaign messaging.

Minimum Qualifications:

  • 3+ years of professional copywriting, content marketing, communications, or related experience.
  • Exceptional writing, editing, proofreading, and storytelling skills.
  • Experience writing marketing copy for email, web, digital advertising, fundraising, or promotional campaigns.
  • Strong understanding of persuasive writing principles and audience engagement strategies.
  • Familiarity with our brand and mission.
  • Knowledge of TPUSA's media presence and audience.
  • Strong attention to detail and commitment to quality.
  • Ability to manage multiple projects and deadlines simultaneously.
  • Passion for conservative ideas and principles.
  • Extremely strong work ethic.

Preferred Qualifications:

  • Experience working in political, advocacy, nonprofit, or mission-driven organizations.
  • Experience developing brand voice guides, editorial standards, or messaging frameworks.
  • Familiarity with email marketing platforms, content management systems, and digital marketing analytics.

    Please note that wages posted on third party sites such as Indeed are auto generated and are not accurate.

    Employees are required to have a valid driver's license, a reliable mode of transportation, and proof of insurance when applicable. All applicants will be subject to a background check and would be required to sign an NDA for employment.

    Skills Required

    • 3+ years of professional copywriting, content marketing, communications, or related experience.
    • Exceptional writing, editing, proofreading, and storytelling skills.
    • Experience writing marketing copy for email, web, digital advertising, fundraising, or promotional campaigns.
    • Strong understanding of persuasive writing principles and audience engagement strategies.
    • Familiarity with our brand and mission.
    • Knowledge of TPUSA's media presence and audience.
    • Strong attention to detail and commitment to quality.
    • Ability to manage multiple projects and deadlines simultaneously.
    • Passion for conservative ideas and principles.
    • Extremely strong work ethic.
    • Experience working in political, advocacy, nonprofit, or mission-driven organizations.
    • Experience developing brand voice guides, editorial standards, or messaging frameworks.
    • Familiarity with email marketing platforms, content management systems, and digital marketing analytics.
    • Valid driver's license, reliable transportation, and proof of insurance when applicable.
    • Willingness to complete a background check and sign an NDA.
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    The Company
    HQ: Phoenix, AZ
    347 Employees
    Year Founded: 2012

    What We Do

    Turning Point USA is a 501(c)(3) non-profit organization founded on June 5, 2012. The mission of Turning Point USA is to identify, empower, organize, and mobilize students to promote the principles of freedom, free markets and limited government. TPUSA is currently present on over 2,500 college and high school campuses nationwide. To learn more about the organization and to get involved, please visit www.TPUSA.com/GetInvolved

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