We’re RCL - Reitmans Canada Limited. We’ve been part of the fabric of Canada’s fashion landscape since 1926, and today, we’re elevating our iconic brands – Reitmans, RW&CO, and PENN. Penningtons – more than ever before.
Our vision is to empower Canadians to live confidently, and our mission is to create collections of uncompromising style and quality for all.
With close to 400 stores nationwide and collections designed right here at home, in Canada, we offer an exceptional customer experience. What drives us? A clear vision, unwavering commitment to our customers, and the passion of our thousands of employees across the country.
Job DescriptionPosition Summary
The Copywriter plays a key role in bringing the RW&CO. brand voice to life across all customer touchpoints. This position is responsible for crafting compelling, customer-centric, and brand-aligned copy that enhances the customer experience, supports marketing initiatives, and drives engagement and conversion.
Working collaboratively with cross-functional teams—including Marketing, Creative, E-commerce, CRM, and Visual Presentation—the Copywriter translates strategic briefs into clear, impactful messaging that reflects the brand's identity and resonates with its target audience. Through consistent storytelling and attention to detail, this role helps strengthen brand awareness, support business objectives, and create meaningful connections with customers.
Key Responsibilities
- Develop and deliver on-brand copy across multiple channels, adapting tone and messaging to different audiences and platforms while maintaining a consistent brand voice.
- Support the execution of marketing campaigns by translating briefs into clear, compelling messaging in collaboration with cross-functional partners.
- Apply performance insights and feedback to improve copy effectiveness and support engagement and conversion goals.
- Ensure consistency and quality of messaging across all touchpoints by following established brand guidelines and standards.
- Manage multiple priorities and deadlines while maintaining accuracy, clarity, and attention to detail in all deliverables.
Qualifications
- 3 years + of relevant experience in copywriting, marketing, or a related field;
- Bachelor’s degree in Marketing or equivalent.
- Strong writing and editing skills in both French & English to create content across Canada
- Ability to translate business and campaign objectives into clear, customer-focused messaging.
- Creative thinking with the ability to contribute ideas and adapt content for different digital channels.
- Strong collaboration skills and ability to work effectively in a fast-paced, cross-functional environment.
What Sets Us Apart:
- Ultimate Flexibility*: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
- Well-Being First: Access a comprehensive benefits program designed to take care of you.
- Flexible Time Off*: Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones.
- Exclusive Discounts*: Enjoy 50% off regular-priced items from PENN. Penningtons, Reitmans, and RW&CO.
- Referral Rewards*: Refer your professional network and earn a bonus for helping us grow our talented team
- Growth opportunities*: Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals.
*Certain conditions apply
Total rewards are aligned with your employment status, offering different perks depending on whether you're full-time, part-time, or under contract.
Reitmans (Canada) Limited is an equal opportunity employer committed to a diverse, inclusive, and accessible workplace where everyone belongs. If you are contacted for an employment opportunity, please advise us of any accommodation required throughout the recruitment process. All information provided will be kept confidential and used solely to support an accessible candidate's experience.
The use of Artificial Intelligence may be used for candidate screening purposes.
We thank all applicants. Only selected candidates will be contacted.
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Skills Required
- 3 years + of relevant experience in copywriting, marketing, or a related field
- Bachelor's degree in Marketing or equivalent
- Strong writing and editing skills in both French & English
- Creative thinking and ability to adapt content for different digital channels
- Strong collaboration skills and ability to work effectively in a fast-paced environment
What We Do
Why Reitmans (Canada) Limited At RCL (as we affectionately call ourselves), every moment of every day revolves around our customers and our love of fashion. We believe fashion empowers our customers to put their best foot forward when it matters the most. From the design table to the stores, we are always finding new ways to create memorable experiences, backed by a strong brand portfolio and powered by the most passionate people in the industry. We are proud of our almost one hundred years of history as Canada’s fashion retail icon, and we have a remarkable story to tell. Operating under three flagship brands – Reitmans, PENN. and RW&CO. – we thrive by demonstrating our passion for fashion. Our innovation and drive to constantly raise the bar on customer experience is complemented by our dedicated and talented team – our most important asset. Being RCL is all about caring for our people, working collaboratively and authentically, while inspiring performance. Our values come to life through the passionate people we hire, the charities we support and business relationships we create both in Canada and abroad. Come fashion your new career with us careers.smartrecruiters.com/ReitmansCanadaLteLtd/en
