In this role, you'll be expected to:
- Own Marketing Messaging Quality - ensure consistency of messaging across marketing channels, maintain clarity and discipline in how the company communicates its value, and help refine the language used to describe our platform and capabilities
- Develop a Working Understanding of the BIS Platform - write accurate and credible marketing copy, the copywriter must develop a strong working understanding of how the BIS platform functions. This includes learning the core capabilities of the system and ensuring that marketing messaging accurately reflects what the software can actually do. The goal is to ensure that marketing copy remains aligned with real product functionality, while still communicating value clearly to the market.
- Write and Develop Marketing Content - you will create and refine copy for a variety of marketing initiatives including Website pages and landing pages, digital advertising campaigns, buyer guides and marketing assets, campaign messaging and promotional materials, video scripts and product marketing content, and email campaigns and marketing communications
- Understand the Buyer - strong marketing copy requires understanding how buyers think. You will work with the marketing team to develop messaging that reflects different customer types, different levels of buyer sophistication, and different stages of the purchasing journey
- Work Across Marketing Channels - sessaging at BIS appears in many forms. You will contribute copy and messaging for digital marketing campaigns, website content, SEO and AEO-driven content initiatives, marketing guides and downloadable assets, and product-focused marketing materials
- Use AI as a Professional Tool - AI is increasingly part of modern marketing workflows. In this role you will use AI tools to assist research and content development, refine and elevate AI-assisted drafts into high-quality marketing copy, and help the team use AI more effectively in marketing workflows
You might be the right fit if you:
- Are someone who enjoys thinking deeply about messaging and how customers respond to it
- Have 1+ years of professional marketing copywriting experience
- Possess a strong ability to translate complex systems into clear messaging
- Are an excellent judgment about tone, clarity, and positioning
- Have an ability to write quickly without sacrificing quality
- Thrive working in a fast-paced marketing environment
- Have experience using AI tools as part of modern content workflows
- Are comfortable receiving feedback and iterating quickly, reducing revision cycles over time
- Are humble, eager to learn, and happy to ask questions and seek clarity where needed
- Are energized by the challenge of making complex products easy to understand
Bonus points if you have:
- Experience writing for SaaS platforms, particularly in safety, compliance, training, or other regulated industries
- Familiarity with SEO copywriting principles and how content supports organic search performance
- Experience writing across multiple formats including landing pages, email campaigns, video scripts, ad copy, and buyer guides
- A working understanding of how marketing messaging connects to broader campaign strategy and lead generation
- Exposure to content management systems and marketing automation platforms
Compensation and benefits:
- Employee Stock Ownership Plan (ESOP)
- Full medical, dental, and vision coverage
- Life insurance and disability insurance
- Health spending account
- Flexible working hours
- On-the-job training and growth opportunities
Skills Required
- 1+ years of professional marketing copywriting experience
- Experience using AI tools as part of modern content workflows
- Experience writing for SaaS platforms
- Familiarity with SEO copywriting principles
- Experience writing across multiple formats
What We Do
BIS Safety Software is a technology company that offers compliance and learning management software to meet the needs of Environment, Health, and Safety (EHS) professionals. This cloud-based software application includes a Training Record Management System, a Classroom Calendar Management module, a Training Matrix, a Learning Management System, Digital Folders, plus Online Forms that can be used for site inspections, hazard assessments, incident management, preventive maintenance, competency evaluations, and more. We provide training solutions for the safety industry, including hundreds of safety training organizations throughout North America and across the world. The core of our business is the SafetyNET program. The SafetyNET is a network of more than 500 leading safety training companies from across North America who collectively share and provide companies and individuals with access to a wide variety of safety training courses through one centralized online application. Since 2010, the collaborative partnership between these training companies has not only enabled the best-of-the-best in online safety training to be brought together in one location but it is also helping to improve industry safety performance through the provision of convenient, cost-effective training. Looking toward the future, the SafetyNET seeks to continually set new standards in training through ongoing technological innovations and implementation of feedback from industry experts and leaders. Be a part of this exciting future by becoming a part of The SafetyNET
