At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, , our industry-leading digital experience, , our trade and appraisal technology, , or our new , Cars Commerce is essential for success in the automotive industry.
No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values. We like to say we – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be , encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is and , fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, , even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable.
But don’t take our word for it. As a U.S. News & World Report . We are among the top 20% being declared “Best” of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more.
The role of Marketing Copywriter is to produce the engaging content we deliver to dealers and the industry at-large to raise awareness, adoption, and retention of Cars Commerce services and solutions.
This role requires strong writing skills, experience writing for a variety of marketing channels, and a deep understanding of our customer audience to create engaging content that solves their current pain points and best positions our solutions.
From blogs and video scripts, to emails and social posts, the Marketing Copywriter II collaborates with our internal creative team and stakeholders across the enterprise to best represent our solutions in the context of the real-world strategic capabilities they empower our customers with.
- Translate briefs detailing retailer strategies into educational and marketing content that drives engagement, adoption, and retention of our solutions.
- Maintain a tone and depth of content that positions Cars Commerce and its solutions as true partners to retailers, constantly and proactively looking for new ways to help drive their business.
- Work collaboratively across the Marketing organization to create blogs, emails, videos, presentations, sales materials, and more that bring dealer strategies to life within brand standards / quality.
- Adhere to content calendar deadlines to ensure timely completion of tasks while maintaining flexibility to adapt to changing priorities.
- Work with Product Marketing and Sales Enablement to identify key data points, case studies, and success stories of strategies working to build peer confidence in adopting Cars Commerce solutions.
- Build and maintain subject matter expertise for all Cars Commerce services and solutions, from market positioning to technical functionality.
- 3+ years of copywriting experience for marketing. Experience in automotive and/or B2B content marketing preferred.
- Strong writing skills to create succinct and impactful content that motivates customers and prospects to take action.
- Familiarity with generative AI toolsets designed to enhance the content creation process, demonstrating a capability to leverage cutting-edge technology for improved efficiency and creativity.
- Genuine passion for our company, products, and customers that inspires employees about our work and future.
- Obsessive attention to detail to ensure that every word / message best represents our brands and solutions.
- Excellent critical thinking, communication, and analytics skills.
- Patience and courtesy in both accepting and delivering feedback from stakeholders and teammates.
#LI-SY #LI-REMOTE
In the spirit of pay transparency, we are excited to share the base salary range for this position which is not inclusive of bonuses, benefits or other forms of compensation that the position may be eligible for. If you are hired at Cars Commerce, your final base salary compensation will be determined based on factors such as skills and/or experience. If the salary range is close to what you're seeking, then we encourage you to apply and learn more about the total compensation package for this position.
Salary Range
$62,700—$76,800 USD
- Medical, Dental & Vision Healthcare Plans
- 401(k) with Company Match + Immediate Vesting
- New Hire Stipend for Home Office Set-Up
- Employee Stock Purchase Program
- Generous PTO
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Refuel - a service based recognition program where employees receive additional paid time away to learn grow and reset
- Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day
- Learn more about our Benefits, Perks, & Culture on our LinkedIn Life Pages!
What We Do
Cars Commerce is an audience-driven technology company empowering automotive that simplifies everything about buying and selling cars. The Cars Commerce platform includes the flagship automotive marketplace and dealer reputation site Cars.com, innovative digital marketing technology and services from Dealer Inspire, industry-leading trade-in and appraisal technology from Accu-Trade, an exclusive in-market media network, and powerful and predictive AI technologies that enable more efficient and profitable retail operations. Cars Commerce is the essential partner to stay one step ahead in automotive.
Cars.com properties include DealerRater®, Dealer Inspire®, Auto.com™, PickupTrucks.com® and NewCars.com®. For more information, visit www.Cars.com.
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