Essential Job Functions
- Develop and design engaging content for all social media platforms, ensuring brand consistency and audience engagement.
- Coordinate, manage, and support all aspects of marketing events, including planning, logistics, promotion, and post-event follow-up.
- Utilize creative software platforms such as Canva, Adobe Creative Suite, and similar design tools to produce marketing materials.
- Create, edit, and produce video content for digital marketing campaigns and brand awareness initiatives.
- Develop, publish, and manage podcast content, including production coordination and distribution.
- Create and maintain blog and vlog content that supports organizational marketing objectives and thought leadership initiatives.
- Develop and update website content to ensure accuracy, relevance, and alignment with marketing strategies.
- Design, produce, and coordinate printing of marketing collateral, including flyers, brochures, presentations, and promotional materials.
- Build professional presentations for internal and external stakeholders.
- Maintain and enforce corporate brand standards across all marketing channels and communications.
- Demonstrate an understanding of healthcare industry business models, market dynamics, and customer engagement strategies.
- Operate as a self-starter with strong organizational, project management, and time management skills.
- Regularly evaluate marketing platforms, tools, and technologies, providing recommendations for improvements, updates, and optimization.
- Analyze marketing metrics, market trends, and campaign performance to support data-driven decision-making.
- Assist in the development and execution of marketing strategies, content calendars, and campaign plans.
- Contribute to the creation and implementation of integrated omni-channel marketing strategies that drive brand awareness and business growth.
- Manage marketing initiatives across multiple brands while maintaining consistent messaging and brand integrity.
- Collaborate cross-functionally with internal teams, vendors, and external partners to execute marketing programs and achieve organizational goals.
Minimum Required Education, Experience & Skills
- Bachelor’s degree preferred or at least one to two years in the marketing field.
- Excellent knowledge of marketing strategies and implementation.
- Knowledge of the medical facility you are working in or the respective healthcare clients.
- Excellent organizational skills.
- Strong oral and written communication skills.
- Excellent interpersonal skills.
- Ability to meet deadlines and targets.
- Ability to understand and analyze market data.
- Well organized and detail oriented.
The information listed above is not comprehensive of all duties/responsibilities performed. This job description is not an employment agreement or contract. Management has the exclusive right to alter this job description at any time without notice.
Innovacare participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
Skills Required
- Bachelor's degree
- 1-2 years marketing experience
- Experience with Canva
- Experience with Adobe Creative Suite
- Ability to create and edit video content
- Experience producing and managing podcast content
- Experience creating and managing blog/vlog and website content
- Knowledge of marketing strategies and implementation
- Knowledge of healthcare/medical facility operations or healthcare clients
- Excellent organizational, project and time management skills
- Strong oral and written communication skills
- Ability to analyze marketing metrics and market data
- Ability to meet deadlines and targets
- Maintain and enforce corporate brand standards
What We Do
InnovaCare Health improves the lives of members and physicians through innovative solutions for value-based healthcare. In each unique market the company serves, InnovaCare works across the healthcare ecosystem – with patients, providers, payers and other partners – to increase access to high-quality, affordable care. Based in White Plains, N.Y., InnovaCare has been on the forefront of value-based care for more than a decade, distributing risk and developing proprietary technologies to inspire patient and provider engagement. Through an integrated portfolio of health plans, medical service organizations, clinical networks and more, the company manages more than 500,000 lives, including more than 150,000 dual-eligible beneficiaries. InnovaCare’s Medicare Advantage plans have received NCQA accreditation and 4.5-star quality ratings from the Centers for Medicare and Medicaid Services (CMS).
