Marketing Coordinator

Overview:
The Marketing Coordinator is responsible for supporting the implementation of marketing campaigns across digital and traditional channels. This role involves content creation, campaign coordination, social media management, and maintaining a comprehensive database of all marketing assets (blogs, graphics, videos, etc.). The ideal candidate is detail-oriented, creative, and data-driven, with a passion for driving high engagement and operational efficiency.

Office Hours:
This position requires strict adherence to office hours from 4:00 PM to 1:00 AM Bahrain Time, Monday to Friday. These hours are non-negotiable.

Duties and Responsibilities:

• Campaign Implementation & Coordination:
  • Assist in executing comprehensive marketing campaigns, including digital advertising, traditional media, email marketing, and social media initiatives.
  • Manage the scheduling, planning, and delivery of marketing assets to ensure smooth campaign execution.
• Content Creation & Management:
  • Write engaging blogs and newsletters utilizing internal resources.
  • Oversee social media content planning, scheduling, and active engagement to maintain high engagement rates.
  • Maintain and update the content database, ensuring all assets (blogs, graphics, videos, etc.) are cataloged in the company’s CMS within 24 hours of creation.
• Data Analysis & Process Improvement:
  • Gather and evaluate marketing data to measure campaign effectiveness and recommend enhancements.
  • Monitor content usage and work to improve internal access and utilization by 15% quarterly.
• Event Support & Market Research:
  • Assist in planning and executing events, managing vendor relationships, logistics, and ensuring memorable attendee experiences.
  • Conduct market research and competitor analysis to identify trends and business opportunities.
• Cross-Functional Collaboration:
  • Collaborate with internal departments and external partners to ensure consistent messaging and branding across all marketing campaigns.
  • Stay informed of industry trends and best practices to continuously optimize marketing strategies.

Key Results & Performance Metrics:

• Operational Efficiency:
  • Reduce the average time from campaign concept to launch by 15% quarterly.
• Content Optimization:
  • Increase the average engagement rate on blogs and newsletters by 7% quarterly without increasing marketing spend.
• Content Operations:
  • Maintain a content calendar and ensure that 95% or more of scheduled content is posted on time.
  • Achieve a 20% improvement in response time to customer inquiries and comments on social media platforms.
• Content Management System (CMS) Efficiency:
  • Ensure that 98% of all created content is cataloged and accessible within 24 hours of creation.
  • Increase internal content usage by 15% quarterly through improved cataloging and accessibility.

Required Education, Experience, and Skills:

• Master’s degree in Marketing, Communications, or a related field from a top-tier B School.
• Strong understanding of marketing principles, strategies, and techniques.
• Proficiency with marketing software, CRM platforms, and social media management tools.
• Excellent verbal and written communication skills.
• Exceptional organizational and multitasking abilities.

Desired Characteristics:

• Keen attention to detail and strong data analysis skills.
• Creative thinker with a demonstrable ability to generate innovative ideas.
• Strong team player capable of collaborating effectively across cross-functional teams.

What We Have to Offer:

• Competitive salary and benefits package.
• Ample opportunities for growth, self-development, and professional advancement.
• A collaborative and inclusive work environment with international exposure.
• Access to professional development and industry networking opportunities.