The Role
The Marketing Coordinator is responsible for executing marketing initiatives, planning events, and managing customer relations to support sales goals.
Summary Generated by Built In
The Marketing Coordinator is a self-motivated individual with exceptional customer service, effective oral and written communications, sales, marketing and office management. He/she is actively engaged with promoting the benefits of a Continuing Care Retirement Community, executing strategic marketing plan supporting resident and community relations efforts, marketing event planning and execution, working with prospects, and assisting the Vice President of Marketing in identifying and executing a range of marketing initiatives and tasks to support the department’s sales and occupancy goals.
This is a full-time exempt position, and we are seeking a highly professional energetic critical thinker to be the first impression of WCBR to all potential new residents. You will be the first point of contact whether it is by phone or in person.
Responsibilities
- Perform marketing, technical, client relations and office management tasks requiring analysis, judgment and coordination to support the goals of the marketing department and the sales team.
- Plan and execute all marketing events, community outreach functions, special events, group presentations and referral development programs sponsored by WCBR.
- Serve as the Marketing Department’s primary communicator with other organizational departments (i.e. Facilities Services, Environmental Services, Dining Service, Activities, etc.) when working on day-to-day operations, special events, unique projects and weekly interdisciplinary meetings. Act as liaison with other departments on behalf of the Marketing staff.
- Conduct tours of the community, as necessary, for individuals and groups, and actively promote WCBR by entertaining prospective residents.
- Coordinate all move-in activities for new residents. Complete final walk through of residential accommodations and communicate with other departments and moving firms to ensure a successful and smooth move.
Qualifications
- Demonstrated ability to schedule, coordinate, and implement activities with numerous details and multiple deadlines; ability to perform under pressure.
- Excellent written and verbal communication skills. Strong interpersonal skills.
- Proficient in Microsoft Word, Office, Excel, PowerPoint and Adobe Platforms.
- Ability to coordinate a variety of marketing events, trips and programs.
- Ability to create, compose and edit monthly eNewsletters, Social Media content for Facebook and LinkedIn, Webinars, correspondence, reports, summaries, and other marketing related materials.
Requirements
- Bachelor's degree from a four-year College or university; one to two years related experience and/or training; or equivalent combination of education and experience in the senior living industry.
- Knowledge of marketing, website management and client relations work.
Benefits Snapshot
- Paid Time Off package
- Education Program to offer financial assistance with education costs
- Retirement Savings Plan with a company match
- Paid Holidays
- Free gym and pool access
- Free parking
- Medical, Dental, and Vision Benefits
Skills Required
- Bachelor's degree from a four-year College or university
- One to two years related experience and/or training
- Proficient in Microsoft Word, Office, Excel, PowerPoint and Adobe Platforms
- Knowledge of marketing, website management and client relations work
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The Company
What We Do
Westminster-Canterbury of the Blue Ridge is a non-stock, not-for-profit corporation that operates a life-care facility in the Charlottesville/Albemarle area. The organization is dedicated to providing residents with comprehensive medical and nursing care for life, ensuring a supportive community environment for seniors.
