Marketing Coordinator

The Marketing Coordinator is responsible for the day-day-development and performance monitoring of multiple digital marketing strategies, including but not limited to email campaigns (both transactional and marketing), personalized video development, landing page management, and segmentation and strategic planning across ten brands. Collaborate closely with the Customer Communication and Experience Strategy team, servicing teams, and corporate stakeholders to ensure alignment with business objectives. This role also plays a key part in supporting broader campaign operations and strategy, aligning with team's primary goal of optimizing engagement, improving homeowner experience, and implementing effective communication strategies to enhance the brand's reputation.

• Develop and execute servicing campaigns (transactional and marketing) for various audiences, ensuring alignment with brand guidelines and campaign objectives.
• Collaborate cross-functionally to gather campaign data and translate key insights to provide strategic recommendations to optimize email content, send frequency, and delivery timing based on data-driven performance metrics.
• Develop personalized scripting for servicing videos to enhance engagement.
• Perform quality assurance checks on email templates, video scripts, FAQs, and landing pages to ensure accuracy and functionality.
• Manage partnerships for servicing content on digital platforms including websites and self-service hubs for engagement and future strategic initiatives.
• Contribute to broader marketing efforts by supporting segmentation strategies and multi-channel planning, including direct mail, social media, onboarding programs, servicing transfers, and integrated surveys.
• Conduct competitor analysis to uncover consumer trends and support advisory services with actionable insights for email and digital platforms.
• Performs related duties as assigned by management.

• Bachelor’s degree in marketing, digital marketing, integrated marketing communications preferred
• 2-5 years' experience in a data driven marketing role.

• Detailed oriented.
• Content writing and editing skills.
• Knowledge of homeowner segmentation and personalization techniques.
• Basic understanding of branding and design principles for email layouts.
• Familiarity with compliance standards and legal review processes.
• Awareness of A/B testing methodologies and campaign optimization strategies.
• Understanding of data analytics and key email metrics (open rates, CTOR).
• Experience with marketing automation platforms (Salesforce Marketing Cloud).
• Excellent organization and time management skills.
• Strong Microsoft Office Skills.

While this description is intended to be an accurate reflection of the position's requirements, it in no way implies/states that these are the only job responsibilities. Management reserves the right to modify, add or remove duties and request other duties, as necessary.

All employees are required to have smart phones that meet Company security standards with the ability to install apps such as Okta Verify and Microsoft Authenticator. Employment will be contingent on this requirement.

By applying to this position candidate acknowledges that this role is not a remote role and is required to be on-site.

Additional Information:

While this description is intended to be an accurate reflection of the position’s requirements, it in no way implies/states that these are the only job responsibilities. Management reserves the right to modify, add or remove duties and request other duties, as necessary.

All employees are required to have smart phones that meet Company security standards with the ability to install apps such as Okta Verify and Microsoft Authenticator. Employment will be contingent on this requirement.

Company Benefits:

Newrez is a great place to work but we are only as strong as our greatest asset, our employees, so we believe in rewarding them!

• Medical, dental, and vision insurance

• Health Savings Account with employer contribution

• 401(k) Retirement plan with employer match

• Paid Maternity Leave/Parental Bonding Leave

• Pet insurance

• Adoption Assistance

• Tuition reimbursement

• Employee Loan Program

• The Newrez Employee Emergency and Disaster Fund is a new program to support our team members

Newrez NOW:

• Our Corporate Social Responsibility program, Newrez NOW, empowers employees to become leaders in their communities through a robust program that includes volunteering, philanthropy, nonprofit grants, and more

• 1 Volunteer Time Off (VTO) day, company-paid volunteer day where all eligible employees may participate in a volunteer event with a nonprofit of their choice

• Employee Matching Gifts Program: We will match monetary employee donations to eligible non-profit organizations, dollar-for-dollar, up to $1,000 per employee

• Newrez Grants Program: Newrez hosts a giving portal where we provide employees an abundance of resources to search for an opportunity to donate their time or monetary contributions

Equal Employment Opportunity 
We're proud to be an equal opportunity employer- and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.

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