Marketing Coordinator

Job Description: Marketing Coordinator 

Position Type: Full-Time, Salaried Employee 

Location: i-Tech Support, Inc., Ocoee, FL 

Overview  

The Marketing Coordinator at i-Tech Support Services plays an integral role in strengthening brand visibility, supporting lead generation initiatives, and ensuring consistent execution across marketing channels for our key business units: Managed IT Services, School Technology, and Acumatica Cloud ERP. 

This position bridges creative content development, basic graphic design, event coordination, digital marketing execution, CRM maintenance, and cross-department collaboration. Working directly with senior marketing leadership, this role helps plan and support trade shows, webinars, and customer events; produces on-brand visual assets; and ensures campaigns run smoothly and on schedule across platforms. 

This is an excellent opportunity for a marketing professional ready to take ownership of day-to-day marketing operations, event logistics, and creative execution while supporting strategic company growth initiatives. 

Core Responsibilities 

Digital Marketing & Content Execution 

• Build, test, and deploy marketing emails, nurture workflows, and newsletter campaigns 
• Maintain and clean CRM contact lists, including lifecycle stages, lead statuses, and key properties 
• Monitor email and campaign performance and assist with reporting and dashboard updates 

Email Marketing & CRM Coordination (HubSpot) 

• Build, test, and deploy marketing emails, nurture workflows, and newsletter campaigns 
• Maintain and clean CRM contact lists, including lifecycle stages, lead statuses, and key properties 
• Monitor email and campaign performance and assist with reporting and dashboard updates 

Website, SEO & Content Management 

• Upload blog posts, update web pages, and execute content refreshes in WordPress 
• Conduct keyword research and support on-page SEO efforts, including titles, metadata, and image alt text 
• Perform quality assurance checks on landing pages, forms, and campaign assets 

Marketing & Sales Enablement Support 

• Assist with the creation and updating of proposal templates, sales presentations, and marketing collateral 
• Support lead generation initiatives through outreach templates, promotional assets, and digital campaigns 
• Track campaign engagement, identify qualified leads, and coordinate handoff to the sales team 

Event & Campaign Coordination 

• Support the planning and execution of webinars, trade shows, virtual events, and industry conferences 
• Manage event registration, promotional materials, follow-up communications, and post-event reporting 
• Coordinate with vendors and assist with promotional item creation and logistics 

Market & Competitor Research 

• Conduct basic market and competitive research to support campaign and content planning 
• Monitor industry trends and summarize insights for internal stakeholders 
• Collaborate with ERP, MSP, and Education teams to gather inputs and align messaging 

Key Qualifications 

Required 

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience 
• 3-4 years of experience in a marketing role (internships and part-time experience considered) 
• Strong written and verbal communication skills with attention to detail 
• Working knowledge of: 
• Social media platforms (LinkedIn, Meta Business Suite) 
• Canva and/or Adobe Creative Suite 
• HubSpot CRM and marketing tools 
• WordPress content management systems 
• Strong organizational, project management, and multitasking skills 
• Ability to work independently in a fast-paced, deadline-driven, and remote environment 

Preferred 

• Experience in IT, MSP, ERP, B2B, or technology-focused organizations 
• Familiarity with marketing analytics tools such as Google Analytics, Piwik Pro, or email performance platforms 
• Experience using AI tools to support marketing content creation and optimization 

Benefits: 

You will be eligible for immediate enrollment into our benefits program with a lead time that ranges between thirty (30) and sixty (60) days before coverage begins.  

Highlights of the current benefits are as follows:  

• Medical, dental, and vision insurance with competitive plan options 
• 401K plan + employer match + immediate vesting  
• Employer paid long-term disability insurance + life insurance 
• 22 days off per year (15 days of accrued PTO + 7 paid holidays) 
• 6 weeks paid parental leave 
• Company issued laptop   
• Company paid training as necessary