Marketing Coordinator

Job Posted 7 Days Ago Posted 7 Days Ago
Hiring Remotely in USA
Remote
Junior
Edtech
The Role
The Marketing Coordinator will execute B2C/B2B marketing strategies, manage campaigns, collaborate with teams, and maintain marketing assets.
Summary Generated by Built In

At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy,

Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers,

and the community as a whole.


We have a rich and storied history. Colibri is one of the pioneers of online professional education,

introducing some of the first web-based professional education courses in 2001. Today, the company’s

family of brands are the leading online professional education platforms in their respective end-markets.

We proudly to serve >1 million customers annually and employ more than 1,500 mission-aligned

professionals. To learn more, please visit: www.colibrigroup.com


Position Overview:


We are currently seeking a Marketing Coordinator within the Teacher Education Ecosystem at Colibri


The Marketing Coordinator works with the Digital Marketing Manager to implement the day-to-day marketing strategy for our B2C/B2B marketing to reach departmental goals while completing our mission to lead people to achieve more, adapt and thrive in their careers. 


The ideal candidate understands B2C and B2B marketing, has experience with lead generation, sales enablement, and multi-channel marketing campaigns with practical experience in paid advertising, email marketing and website management. 

What You'll Do

  • Implement and manage the day-to-day execution of B2C/B2B marketing plans, campaigns, and strategies
  • Support the execution of creative assets for marketing campaigns 
  • Collaborate with cross-functional teams to develop and deploy strategies and collateral for partners, agencies, contractors, and sales teams
  • Build and schedule emails and SMS for various audiences within HubSpot
  • Review referral and affiliate conversions for payment processing
  • Manage relationships with existing partners, onboard new partners, and work with internal and external teams to support their growth and success.
  • Maintain a shared drive of assets and collateral for internal and external stakeholders
  • Build and publish Zoom events on our website and integrate with HubSpot
  • Provide general support for paid advertising, website maintenance and internal communications.
  • QA agency and contractor deliverables
  • Other duties as assigned

What You'll Need to Succeed

  • Bachelor’s Degree in Business, Marketing, or Communication
  • 1-3 years of marketing experience 
  • Some understanding of B2C and B2B marketing best practices
  • Exceptional clear written and verbal communication skills
  • Project management experience
  • Experience working with HubSpot, WordPress, and PMS
  • Must be proficient in the Microsoft Office Suite including Excel, Word, and PowerPoint
  • Positive, can-do attitude with ability to problem solve
  • Ability to thrive in a fast-paced environment

Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!


Top Skills

Hubspot
Microsoft Office Suite
Wordpress
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The Company
HQ: St. Louis, MO
397 Employees
On-site Workplace
Year Founded: 1998

What We Do

Colibri works with over 5 million professionals and partners to deliver best-in-class professional education for licensing, continuing education, test preparation, and career readiness.

We believe quality education is the foundation for success. Our mission is to help professionals achieve more in their careers, which transcends into their day-to-day lives. We do this through products and career training that help professionals become licensed, keep their license and gain the skills necessary to perform at the top of their fields.

Whether someone is just starting out or nearing retirement, our companies exist to serve individuals throughout their career so they can achieve personal and professional success.

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