Marketing Coordinator

Posted 2 Days Ago
2 Locations
Remote
60K-110K Annually
1-3 Years Experience
Fintech • Payments • Financial Services
The Role
As a Marketing Coordinator at Kalshi, you will lead paid growth efforts across platforms like Facebook, Twitter, and TikTok, assist in SEO through AdWords strategies, and manage the marketing team's projects and scheduling. You'll leverage AI for personalized campaigns and ensure disciplined tracking of marketing funnels while creatively contributing to visuals and campaigns.
Summary Generated by Built In

What we're up to

Kalshi is the first and only federally regulated exchange where people can trade on any event. Think like the NYSE, but instead of trading stocks, you trade on the events you know and care about. Kalshi has more than 500 markets across politics, economics, financials, weather, tech, AI, culture and more.

After three years of regulatory struggle, Kalshi's historic regulatory approval from the CFTC has allowed it to launch a new asset class: event contracts. Event contracts, the fastest-growing asset class today, are elegant financial instruments structured as simple yes/no questions about the future. 

Kalshi's vision is to build the next-generation financial ecosystem for trading what we believe will be the largest asset class of all. Kalshi's vision is bold. We're on a long journey in uncharted territories. We are looking for passionate and outlier members excited to embark on this voyage toward building the financial system's next inflection point.

Role Roadmap

We are building a novel asset class while scaling up a marketplace for people to trade it (the exchange). As with all meaningful inventions, mass adoption requires value prop refining, education, and trust building. Scaling a new asset class requires both creativity (art) and hardcore discipline (science). We are building our growth team, a cross-functional team of artists and scientists to tackle the uncharted territory of scaling events trading. 

As the first dedicated Marketing Coordinator on the team, you'll help shape run the behind the scenes operations of our marketing team. We're looking for someone who is disciplined, has a great attention to detail, and won't leave any deliverable behind.

Your responsibilities will include: 

  • Lead, iterate, run, and maintain all paid growth efforts, including FB/Instagram, Twitter, and Tiktok
  • Assist with our AdWords bidding strategy (with a goal to improve our SEO)
  • Establish disciplined end-to-end tracking for our funnel based on different channels
  • Run projects for the marketing team
  • Run scheduling for the marketing team
  • Efficiently assist in scaling and manage our paid spend budget (5 to 7 figures)
  • Assist in developing creatives and visuals in collaboration with design
  • Leverage AI to develop personalized campaigns (why not)
  • Be bold, make big bets, and have fun. 

Who You Are

A scientist at heart who is maniacally disciplined and obsessive about experimenting. A big plus if you're also creative and have crazy ideas. You'll thrive in this role if you deeply care about what you produce, you want ownership and freedom (we're low on process and BS politics), know how to be scrappy and finesse your way around the world, and thrive in a (ridiculously) fast-paced environment. 

Some other basic requirements: 

  • Proven track record of hard work and attention to detail. 
  • Strong analytical skills and data fluency
  • Proficient with Facebook/Instagram, Google, Twitter, and Tiktok
  • Excellent judgment on task prioritizations
  • Fantastic scheduler!
  • Growth mindset, with a high slope and eagerness to lean
  • Love of the craft: you genuinely care and put your all into your work
  • Can ship at incredible speed (very simple)
  • Bonus: have worked in the gaming industry before. 

These are the primary responsibilities of the role; however, there is endless green field at Kalshi: if you're ambitious and bold, it's yours to take.

NYC Pay Transparency Disclosure:

Salary Range: $60,000 to $110,000 annually plus equity and benefits.

This salary range is based on the current available market data and represents the expected salary range for this role. Kalshi has minimal hierarchy and few titles, but a broad range of experience is represented within roles. Should you have compensation expectations that exceed these bands, we'd love to hear from you and would welcome you to reach out to discuss further.

Our Culture

We are a group of people who work hard and get stuff done. Meritocracy is at our core, and we value people who take ownership and figure (usually hard) things out. We dream big and climb the steeper mountain. We love our craft deeply and are proud of what we put out in the world. We are committed to our vision of an improved financial ecosystem and our mission of bringing more truth to the world through the power of markets. 

Kalshians are, by far, Kalshi's largest asset: we pick our teammates carefully, but once we pick our teammates, we trust them deeply.

Commitment to Equal Opportunity

Kalshi is committed to creating a culture of inclusion and belonging, and we are proud to be an equal opportunity employer. We believe it is our collective responsibility to uphold these values and encourage candidates from all backgrounds to join us in our mission. All qualified applicants will be treated with respect and receive equal consideration for employment without regard to race, color, creed, religion, sex, gender identity, sexual orientation, national origin, disability, uniform service, veteran status, age, or any other protected characteristic per federal, state, or local law. If you are passionate about what you do and want to use your talents to support our mission and values, we’d love to hear from you.

Top Skills

Facebook
Google Adwords
Instagram
Tiktok
Twitter
The Company
HQ: San Francisco, California
49 Employees
On-site Workplace
Year Founded: 2019

What We Do

The first US federally regulated exchange where you can trade on the outcome of any event.

Kalshi’s historical regulatory approval from the CFTC enables it to offer a new asset class called “event contracts,” which allow traders to take positions on whether a future event will happen or not. Kalshi aims to enable investors to trade on almost anything with economic relevance from Covid numbers to whether a bill will pass in Congress, broadening the historical definition of what a commodity derivative is and paving the way for the futures market to catch up to the novel risks facing the economy today.

Kalshi is backed by Sequoia, Henry Kravis, Charles Schwab, and Y Combinator

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