Marketing Manager

Location: Los Angeles, Hybrid

Job Type: Full Time

About Next|Health:

Step into Next Health, where innovation meets longevity. Established over 8 years ago, we have flourished into the leading source of functional medicine and wellness throughout the United States, fueled by an unstoppable mission to advance health optimization and longevity. We are not just leaders in health optimization; we are pioneers!

At Next Health, our mission is more than a statement; it is a promise to transform lives. Through groundbreaking functional medicine practices, we empower individuals to unlock their fullest potential, enhancing their vitality and well-being. With a relentless dedication to leveraging the latest advancements, we guide our clients in taking their health to the next level!

Your Impact:

As a Marketing Coordinator, your responsibilities will include:

- Creating captivating visual designs and content delivery, as directed.

- Foster collaboration across departments, including Marketing, Sales, and Product Development teams.

- Utilize data to segment audiences based on behavior, demographics, and engagement levels to ensure personalized and targeted messaging.

- Plan, execute, and optimize email marketing campaigns, including newsletters, drip campaigns, promotional offers, and product announcements.

- Ensure compliance with rules and regulations.

- Deliver presentations to Senior Management and Franchise Partners

- Design and manage lead nurturing workflows that move potential customers through the sales funnel and convert leads into paying customers.

- Apply knowledge of web design and publishing for effective content creation.

- Liaise with Franchise Partners on Marketing initiatives and needs

What You Will Bring:

Well-qualified individuals will possess the following;

- Actively support the development and execution of brand initiatives.

- Identify and target specific customer segments and demographics for tailored marketing efforts.

- Collaborate with sales, content, and design teams to ensure email campaigns align with broader marketing strategies and brand messaging.

- Develop and implement comprehensive email marketing strategies that drive lead generation, enhance customer retention, and achieve conversion goals.

- Plan, execute, and optimize email marketing campaigns, including newsletters, drip campaigns, promotional offers, and product announcements.

- Contribute to comprehensive digital marketing strategies, including social media, SEO, PPC, and blogging efforts.

- Leverage expertise in lead scoring and customer journey mapping to enhance campaign performance.

- Design and manage lead nurturing workflows to effectively convert potential customers into paying customers.

- Utilize data to segment audiences based on behavior, demographics, and engagement levels for personalized messaging.

- Ensure compliance with email marketing regulations (e.g., CAN-SPAM, GDPR) and industry best practices to maintain high deliverability rates.

- Oversee the execution of visual design and content delivery in accordance with established guidelines.

- Conduct thorough audience and buyer persona research to refine marketing efforts.

- Monitor and analyze campaign performance metrics, such as open rates, click-through rates, conversion rates, and ROI, and provide actionable insights for improvement.

- Previous experience with franchise business models and/or multi-unit organizations.

Skills:

- Strong analytical skills with experience in campaign tracking, performance analysis, and reporting.

- Excellent written and verbal communication skills

- Excellent multi-tasking skills

- Great leadership skills

- Critical thinking and problem-solving skills

Why Join Next|Health?:

At Next|Health, we believe that the key to success is the well-being of our team members. We offer a competitive salary, comprehensive health benefits, and the opportunity to be part of a pioneering company that is set to transform the wellness landscape. If you are passionate about expanding the reach of innovative wellness solutions and thrive in fast-paced environments, we would love to hear from you.

Our Culture & Perks

We're a values-driven healthcare organization that prioritizes compassion, integrity, and excellence. We offer:

- Competitive salary and benefits package.

- Flexible work hours and remote work options.

- Opportunities for professional growth and development.

- A supportive and inclusive work environment.

Expected Compensation

The expected compensation for this position is competitive, ranging from $80,000 to $85,000 per year along with additional benefits. The complete compensation package will be discussed in detail during the interview process and upon receiving an offer of employment.

We are an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity, or any other factor protected by applicable federal, state, or local laws.