DRUCKER + FALK
Marketing Coordinator
Reports To: Director of Marketing + Property Development
Location: Drucker + Falk Regional Office
Position Summary
Coordinates property marketing, reporting, advertising, and technology projects for Drucker + Falk. Partners with property teams, DF leadership, clients, internal support departments, and vendors to support occupancy and revenue goals, maintain brand consistency, and use marketing resources and technology effectively to drive leads to DF communities.
Vision, Values + Promises – and How This Role Advances Them
Our Vision
Elevating Lives + Places
As a key team member in the DF Marketing Department, this role elevates lives by supporting our Operations teams, helping create outstanding resident experiences, driving qualified leads to our communities, and enhancing client partnerships through data-driven reporting and recommendations, all while elevating places through operational excellence and long-term asset stewardship.
Values in Practice
Act As One
- Builds collaboration across all support departments, MF Leadership, and onsite teams to ensure consistent execution and shared success.
Do The Right Thing, Always
- Collaborates with integrity, transparency, sound judgment, and accountability while fostering trust with clients, residents, and team members.
Have Fun
- Helps to create an engaging environment where accomplishments are celebrated, relationships matter, and teams enjoy working together while delivering exceptional results.
Be Extraordinary
- Raises the standard for positive collaborative corporate support, resident experience, digital advertising performance, and operational excellence by continually pursuing better results.
Embrace Innovation
- Champions technology, data-driven decision-making, AI, and continuous improvement initiatives that increase efficiency and position the organization for future growth.
Essential Duties + Responsibilities
- Coordinate marketing strategy and short-term action plans within approved budgets; recommend adjustments based on community goals and results in collaboration with DF Operations.
- Monitor advertising sources, website activity, lead generation, and conversion; compile monthly marketing reports using DF and industry benchmarks and KPIs
- Coordinate the execution of digital advertising (PPC, SEO, GEO, etc.), social media, reputation management, and marketing content consistent with DF brand standards.
- Work with DF IT, DF webmaster, and vendors to maintain property websites and meet DF minimum web presence standards.
- Coordinate collateral, signage, banners, and promotional items from approval through delivery within budget and deadlines.
- Participate in Business Development needs such as RFPs and new business research, recommendations, and new business pitches.
- Support approved CRM, multifamily AI, and marketing technology tools; coordinate with DF leadership and support departments on the implementation, troubleshooting, and employee adoption.
- Provide on-site and virtual training on the DF Marketing Playbook and best practices.
- Track marketing projects, vendor services, schedules, expenses, and deliverables; communicate progress and escalate issues to the Director.
- Follow DF review procedures addressing Fair Housing, accessibility, privacy, advertising, and information security; flag potential compliance concerns.
- Represent DF at industry events and associations as assigned; perform other assigned duties.
Skills + Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred. Minimum of five years of related experience, preferably in multifamily marketing, or an equivalent combination of education and experience.
- Knowledge of digital advertising, social media, reputation management, marketing analytics, and applicable multifamily advertising requirements.
- Strong communication, presentation, training, project coordination, and time management skills; ability to analyze data, manage deadlines, work independently, and collaborate effectively.
Computer Skills
Microsoft 365; Google Analytics, Yardi; CRM and Internet Listing Site platforms; approved AI and marketing automation tools; digital advertising and social media platforms; data visualization and basic graphic design software.
Travel
Frequent travel throughout DF markets, approximately 40%, for property support, training, market research, and industry events.
Organizational Support
Follows DF policies and procedures, completes administrative tasks accurately and on time, and supports company goals and values.
Benefits
Health, dental, and life insurance; 401(k); Employee Assistance Program; long-term disability; vacation; and sick leave.
EOE/Drug-Free Workplace
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Minimum of five years of related experience, preferably in multifamily marketing, or an equivalent combination of education and experience
- Knowledge of digital advertising, social media, reputation management, marketing analytics, and applicable multifamily advertising requirements
- Strong communication, presentation, training, project coordination, and time management skills
- Ability to analyze data, manage deadlines, work independently, and collaborate effectively
What We Do
Headquartered in Newport News, Virginia, we employ over 1,000 team members and service our business commitments from four regional offices throughout Virginia, Maryland, North Carolina and Georgia. We are specialists in all aspects of multifamily property management, commercial brokerage and commercial asset management. Drucker + Falk is recipient of numerous national honors and awards including recently being named as among the "Top Ten Best Places to Work in Multifamily" by the Multifamily Leadership Summit. But as third party fee managers and commercial services providers who are proud of our rich history and success in this industry, our source of greatest pride is in the long tenured relationships we continue to enjoy with our clients, many of whom have been with us for more than 40 years when our professional association began with a handshake.
