Driven Brands is North America's largest automotive services company with a portfolio of iconic brands including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, Auto Glass Now®, and CARSTAR®. Our vision is to fuel the pursuit with the simplest, most convenient, and most reliable car care experience.
Headquartered in Charlotte, NC, Driven Brands is more than a workplace. We're a launchpad — for careers, for dreams, and for people driven to do great things.
Every day, we fuel the pursuit — for our customers chasing life's moments, for our franchisees building lasting legacies, and for each other as we grow, lead, and succeed together.
Performance matters. We take pride in it. We own it. We show up for one another and for our communities.
Because at Driven Brands, we're not just fixing cars. We're building futures, unlocking potential, and fueling what's possible — together.
JOB DESCRIPTION:
The Marketing Coordinator will be responsible for managing communications across Take 5’s owned social channels driving brand engagement, consideration and measurable business results. This role manages internal and external communications, creates & executes organic social as well as acts as key component in day-to-day budget needs.
This role balances marketing with project management, strategy with execution. The Marketing Coordinator will develop proper communications through the different owned channels working cross-functionally with external agencies and internal shared services. This role is ideal for a marketer who has background in communications work, is creative yet strategic and is ready to connect data to marketing plans to drive cars per day.
Core Focus Areas
The Marketing Coordinator of Brand Marketing supports and activates three critical levers of the Take 5 ecosystem:
- Owned Channels (Organic Social)
- Social Listening & Engagement
- Marketing Operations
Key Responsibilities
1. Owned Channels: Organic Social (50%)
- Runs point on organic social execution – from content coordination to posting cadence.
- Ensure all owned content reflects the Take 5 brand voice: Fast. Friendly. Simple. Human.
- Support tracking & reporting of Organic Social efforts ensuring consistent & effective messages.
- Engage in daily community engagement initiatives in authentic, on-brand manner.
2. Social Listening & Engagement (45%)
- Develops ongoing social listening strategy and cadence for continued consumer support on owned channels.
- Develops & rolls-out social listening reports showcasing consumer comments and sentiment from organic social.
- Consistently on platform interacting with consumers on ongoing basis and providing updates internally being key liaison between consumer and key internal leads, be it Customer Services, Ops, Field Team, etc for any consumer need.
3. Marketing Operations Work (5%)
- Day-to-Day PO Creation and involved as support in Monthly Ad Fund Invoice ads.
- Support on miscellaneous team needs for different projects inclusive of project trackers, internal decks, etc.
Qualifications
- 2+ years of experience in brand or integrated marketing, ideally in multi-unit retail, franchise, or service environments.
- Experience supporting owned channel execution as well as creating & posting content.
- Strong organizational and process orientation with comfort managing approvals and documentation.
- Collaborative, accountable, and energized by execution.
- Bachelor’s degree required, MBA a plus.
Position Location:
North CarolinaCompensation Range:
$44,700.00 - $79,800.00Compensation Frequency:
AnnualBase pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://www.drivenbrandsbenefits.com
Get early access to 50% of your earned wages at any time through our myFlexPay program.
Skills Required
- 2+ years of experience in brand or integrated marketing
- Experience in multi-unit retail, franchise, or service environments
- Experience supporting owned channel execution and creating and posting content
- Strong organizational and process orientation
- Comfort managing approvals and documentation
- Bachelor's degree
- MBA
What We Do
Driven Brands™, headquartered in Charlotte, NC, is the largest automotive services company in North America, providing a range of consumer and commercial automotive needs, including paint, collision, glass, vehicle repair, oil change, maintenance and car wash. Driven Brands is the parent company of some of North America’s leading automotive service businesses including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, and CARSTAR®. Driven Brands has more than 4,900 locations across 14 countries, and services over 70 million vehicles annually
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