Marketing Coordinator

Description

FLSA Type: Non-exempt, full-time, benefit-eligible

Department: Marketing

Work Days/Hours: 40 hours per week (must be available for occasional early morning, evening, or weekend assignments to cover department needs.)

Reports to: Director of PR and Marketing

Pay Grade: 11

Pay Range: $25.33-$26.91

Work Modality: On-site with occasional remote work with director approval

Job Summary

The Marketing Coordinator supports the Central California Blood Center’s marketing, communications, donor recruitment, and community outreach efforts. This role helps increase awareness of the importance of blood donation, strengthen community partnerships, promote blood drives and campaigns, and support consistent messaging across digital and traditional channels.

Essential Functions

• Coordinate campaign details, prepare and distribute promotional materials, update schedules, communicate with internal teams and community partners, and complete follow-up tasks for marketing campaigns and community events designed to recruit and retain blood donors.
• Draft, edit, schedule, and publish content for social media, websites, newsletters, and other communication channels in accordance with approved messaging, brand standards, and campaign timelines.
• Monitor social media and industry trends to develop engaging videos and graphics that educate and inform blood donors.
• Interview donors, recipients, family members, and internal staff as appropriate; gather necessary information and approvals; and write compelling stories that illustrate the lifesaving impact of blood donation. 
• Assist with planning and executing signature blood drives and in-center events by coordinating invitations, vendors, speakers, materials, room setup, attendee communications, on-site activities, and post-event follow-up for chamber mixers, partner and volunteer luncheons, staff engagement events, and similar programs.
• Monitor website LiveChat during assigned times, provide timely and accurate responses to routine donor questions, document recurring issues, and route complex or sensitive inquiries to the appropriate department.
•  Track social media performance, compile relevant marketing and engagement metrics, identify industry trends, and prepare recurring reports for departmental review.
• Review testimonial cards submitted at donor centers, follow up with internal teams to identify promising leads, obtain required information and permissions, and develop qualified lifesaving and donor stories for approved communications.
• Serve as backup for HemaConnect campaign creation and reporting by entering and updating campaign information, generating standard reports, verifying accuracy, and escalating system or data issues as needed.
• Edit and maintain assigned company web pages in WordPress, including updating copy, images, links, event details, and other approved content; review changes for accuracy before publication.
• Coordinate with the IT consultant to create or update web pages for special donor blood drives by providing approved copy, images, dates, links, and specifications; review drafts and communicate revisions before launch.
• Identify, invite, schedule, and confirm speakers for signature media campaigns and special staff events; provide event details, talking points, logistical instructions, and follow-up communication.
• Assist with photography, video, event coverage, and other content-development activities by preparing shot lists, coordinating schedules and permissions, gathering equipment and materials, capturing or organizing content, and maintaining approved digital assets.
• Maintain accurate weekly blood drive calendars and create or update approved promotional materials in Canva; verify dates, times, locations, links, and branding before distribution.
• Assist with volunteer activities by preparing materials, communicating assignments and schedules, supporting check-in and on-site coordination, answering routine questions, and completing post-event follow-up as assigned.
• Assist with media relations and public relations activities by maintaining contact and distribution lists, drafting routine materials, coordinating interview logistics, monitoring coverage, gathering requested information, and routing media inquiries to authorized spokespersons.
• Represent the organization as the company mascot or serve as the mascot handler at designated events, including assisting with costume preparation, appearance schedules, safe movement, breaks, and attendee interactions.
• Perform other related marketing and communications duties as assigned, consistent with the position’s purpose and level of responsibility.

Note: The duties and responsibilities described above are not a comprehensive list and additional tasks may be assigned to the employee from time to time; or the scope of the job may change as necessitated by business demands.

Requirements

Qualifications and Skills

Education/Licenses/Experience

Required:

• Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field, or equivalent professional experience.
• 1–3 years of experience in marketing, communications, public relations, nonprofit marketing, or a related field.
• Strong written and verbal communication skills.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple projects and deadlines simultaneously.
• Must have a clean driving record
• Proficiency with Microsoft Office and common digital marketing/social media platforms.
• Ability to work effectively with internal teams, community partners, vendors, and the public.

Preferred:

• Experience with nonprofit, healthcare, community outreach, or cause-related marketing.
• Experience managing social media and email marketing campaigns.
• Familiarity with editing tools such as Canva.
• Experience coordinating events or community-based campaigns.
• Knowledge of digital analytics and marketing performance reporting.

Skills

• Communication and storytelling
• Community engagement
• Project coordination
• Creativity and initiative
• Organization and time management
• Team collaboration
• Customer/donor service
• Attention to detail
• Adaptability and problem-solving

Physical Requirements

• Ability to sit for extended periods (e.g., desk work, meetings) 
• Occasional standing and walking 
• Frequent use of hands and fingers for typing, writing, using a mouse, and operating standard office equipment 
• Close vision for reading reports, screens, documents, spreadsheets, and emails
• Infrequent to occasional traveling up and down stairs 

Work Environment

This position may involve a combination of office-based work, community outreach, events, blood drives, and occasional evening or weekend activities. Some local travel may be required to support Central California Blood Center events and community partnerships.

The Central California Blood Center is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, hair style, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Consistent with the Americans with Disabilities Act (ADA) and state of California Civil Rights Law, it is the policy of Central California Blood Center to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. If reasonable accommodation is needed, please contact the Human Resources Department at [email protected].