Peachtree Dunwoody Oral and Facial
5505 Peachtree Dunwoody Road, Suite 660
Sandy Springs, GA 30342
POSITION PURPOSEThe Marketing & Referral Coordinator is responsible for building, maintaining, and strengthening relationships with referring dental offices while increasing patient referrals and community awareness of the oral surgery practice.
This position combines field-based outreach with in-office referral development and marketing activities. The Coordinator will visit referring offices, conduct referral calls and follow-up, track referral activity, coordinate outreach initiatives and events, and identify opportunities to grow existing and new referral relationships.
The ideal candidate is professional, outgoing, organized, self-motivated, and comfortable building relationships with doctors, dental professionals, and community partners.
PRINCIPAL RESPONSIBILITIES & DUTIESReferral Development & Outreach- Develop and maintain strong relationships with dentists, dental specialists, physicians, and their office teams.
- Conduct regular visits to existing and prospective referring offices to promote the practice, providers, services, and patient experience.
- Identify and develop new referral relationships within the community.
- Conduct referral calls, thank referring offices, and provide appropriate follow-up regarding referrals and scheduling.
- Re-engage offices with declining or inactive referral activity and identify opportunities to strengthen relationships.
- Deliver marketing materials, educational information, referral resources, and approved appreciation items to referring offices.
- Coordinate and participate in office visits, lunches, open houses, study clubs, educational programs, and other outreach events.
- Maintain an accurate referral database and document office visits, calls, follow-up activities, and relationship-development opportunities.
- Monitor referral activity and identify trends by referring office and provider.
- Prepare referral reports and communicate trends, concerns, and growth opportunities to surgeons and practice leadership.
- Establish and work toward measurable referral-development and outreach goals.
- Participate in regular marketing and referral strategy discussions with practice leadership.
- Assist with marketing initiatives designed to increase referrals, patient volume, and practice awareness.
- Support website and social media content to ensure practice information is accurate, engaging, and current.
- Coordinate marketing materials, referral resources, promotional items, and event needs.
- Partner with practice leadership and the Marketing Department to ensure outreach activities align with practice goals.
- Assist with employee engagement activities and special projects as needed.
- Provide occasional front-office support based on business needs.
- Experience in marketing, business development, referral outreach, sales, customer relationship management, or a related field; healthcare or dental experience preferred.
- Strong relationship-building, customer service, and communication skills.
- Professional and confident when communicating with doctors and dental office teams.
- Comfortable conducting frequent telephone outreach and face-to-face office visits.
- Self-motivated, organized, and able to work independently while remaining accountable to established goals.
- Ability to manage multiple priorities and demonstrate strong follow-through.
- Familiarity with social media, digital marketing, and basic referral/data tracking.
- Proficiency with Microsoft Office and ability to learn practice management or CRM systems.
- Valid driver's license and reliable transportation for local travel.
- Dental or oral surgery experience.
- Knowledge of dental terminology and the dental referral process.
- Sales, marketing, account management, or business-development experience.
- Experience tracking referral sources and marketing metrics.
- Event planning or community outreach experience.
- Ability to travel locally to referring offices and events.
- Ability to lift and carry marketing materials and supplies up to 25 pounds.
- Ability to work both independently in the field and collaboratively within the practice.
- Occasional attendance at events outside normal business hours may be required.
Skills Required
- Experience in marketing, business development, referral outreach, sales, customer relationship management, or a related field
- Strong relationship-building, customer service, and communication skills
- Professional and confident communication with doctors and dental office teams
- Comfort with frequent telephone outreach and face-to-face office visits
- Ability to work independently while remaining accountable to established goals
- Ability to manage multiple priorities and demonstrate strong follow-through
- Familiarity with social media, digital marketing, and basic referral or data tracking
- Proficiency with Microsoft Office and ability to learn practice management or CRM systems
- Valid driver's license and reliable transportation for local travel
- Dental or oral surgery experience
- Knowledge of dental terminology and the dental referral process
- Sales, marketing, account management, or business-development experience
- Experience tracking referral sources and marketing metrics
- Event planning or community outreach experience
What We Do
U.S. Oral Surgery Management (USOSM) is a specialty management services organization that partners with premier oral and maxillofacial surgeons throughout the United States. The company provides comprehensive operational, financial, marketing, and administrative support services designed to improve clinical and financial performance. By applying best practices and reinvesting resources, USOSM helps its partner practices achieve sustainable and profitable growth while preserving their clinical autonomy.
