The Role
Supports corporate and division-level marketing for homebuilding communities across Austin and DFW. Responsibilities include coordinating marketing requests, maintaining website and MLS content, managing inventory and photography updates, creating email and social media campaigns, producing collateral, supporting CRM reporting, maintaining supplies, and assisting with community openings and consumer events. Occasional weekend work may be required.
Summary Generated by Built In
Description
The Marketing Coordinator will work with the Director of Corporate Marketing to support marketing efforts for all GFO Home divisions: Austin and DFW
Essential Duties and responsibilities include the following. Other duties may be assigned.
- Work with Director of Corporate Marketing to brainstorm, coordinate, create and execute community specific and division-level marketing initiatives to increase sales traffic, sales and achieve business plan
- Work closely with all division’s sales teams and management to prioritize business and information needs
- Assist in updating and maintaining website floorplans, IPMs, home inventory, community updates, etc.
- Manage and coordinate incoming marketing requests; marketing collateral, community-specific digital assets, promotional items, etc.
- Load and maintain photos online, primarily GFO website & MLS, audit home photography for needed updates
- Perform ongoing website and MLS audits to ensure content is accurate and up to date
- Input new pricing, price changes, new inventory homes, update home information, statuses, on the website and MLS.
- Work within the CRM system (Lasso) for email marketing campaigns and reporting to management
- Maintain inventory of marketing supplies at corporate and division level
- Assist in the new community opening process (Interest list campaigns, marketing collateral, print material & sales collateral)
- Assist in the execution of consumer/Realtor events
- Create email marketing, social media/website updates, community flyers and marketing materials
- Occasional weekend hours may be required for weekend model grand openings or weekend events
Requirements
- Must have a vehicle and a valid driver’s license
- Proficiency with MS Office including Teams and Excel
- Familiarity with the Google platform for use of Google Forms, Sheets
- Previous experience in MLS data and website data entry preferred
- Familiarity with Canva for creating social media assets and marketing materials is a plus
- Website or database data entry management
- Social Media management – Facebook & Instagram
- Strong written and verbal communication skills
- Attention to detail and critical thinking beyond the task at hand
- Ability to work independently and part of a collaborative team
- Ability to manage multiple functions, projects and tasks concurrently, strong multitasking skills
- 2-4 years of marketing experience
- Real Estate or Homebuilder experience a plus
Skills Required
- Must have a vehicle and a valid driver's license
- Proficiency with Microsoft Office, including Teams and Excel
- Familiarity with Google Forms and Google Sheets
- Website or database data entry management experience
- Social media management experience with Facebook and Instagram
- Strong written and verbal communication skills
- Attention to detail and critical thinking
- Ability to work independently and collaboratively
- Ability to manage multiple functions, projects, and tasks concurrently
- Two to four years of marketing experience
- Previous experience with MLS data and website data entry
- Familiarity with Canva for social media assets and marketing materials
- Real estate or homebuilder experience
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The Company
What We Do
GFO Home is a premier luxury home builder operating in Texas, with a presence in the Austin, Dallas-Fort Worth, and Houston markets. Founded in 2018, the company specializes in high-end, architect-designed modern homes. They are recognized for their streamlined building processes and versatile floor plans, aiming to deliver high-quality, sophisticated living spaces that meet the needs of contemporary homebuyers.
