Description
Oversee and coordinate marketing duties for the Helpline Center including but not limited to the design, planning, and execution of marketing and communication strategies.
- Oversee and maintain the organization’s digital marketing efforts including updating website content and maintaining a strong social media presence.
- Create and implement an annual marketing plan, which includes marketing and communication strategies. Oversee and coordinate all marketing efforts of the organization across South Dakota.
- Manage the organization’s branding and oversee continued regulation of brand standards. Establish and maintain a consistent corporate image and brand throughout all products, services, promotional materials, and events.
- Write and deliver press releases. Serve as organizations media liaison. Make public appearances and presentations as necessary to promote the organization.
- Create appropriate marketing materials that support fundraising and marketing efforts. Design work may be done internally or by an outside firm.
- Place advertisements with media outlets statewide and on organization’s social media platforms.
- Ensure staff follow specific agency branding and marketing guidelines.
- Design a quarterly agency e-newsletter that includes writing articles that vividly tell stories of the organization.
- Increase visibility of programs, services, events, and activities and maintain positive public relations with clients, media, and community members.
- Assist in promoting new and current programs.
- Oversee distribution of organization’s marketing materials to outside agencies and groups across the state.
- Work with various vendors to maintain adequate marketing materials and promotional items for the organization’s needs.
Requirements
Bachelor’s Degree in Marketing, Graphic Design or a related field required
Minimum of 2 years of marketing and public relations experience preferred
Skills in Canva and Microsoft Office programs
Ability and knowledge of all social media platforms
Experience working with media outlets and writing press releases
Demonstrate skills in written and verbal communication, along with
Skills Required
- Bachelor's degree in Marketing, Graphic Design, or related field
- Minimum of 2 years marketing and public relations experience
- Skills in Canva
- Skills in Microsoft Office programs
- Ability and knowledge of all social media platforms
- Experience working with media outlets and writing press releases
- Strong written and verbal communication skills
What We Do
Helpline Center, Inc is a 501(c)3 non-profit organization dedicated to making lives better by providing 24/7 support, offering hope, and creating connections. They offer free and confidential assistance through 211 and 988 services, specializing in suicide and crisis support, mental health counseling, and substance use care. Additionally, their Volunteer Connections program links community volunteers with non-profit agencies to foster community support across the USA.
