The Role
Create and execute digital and print marketing materials, manage social media and newsletters, run and analyze online/Google campaigns, update website content (including Phreesia), support event planning, order materials, and coordinate with SEO and stakeholders to drive marketing for Bethany Medical and its foundation.
Summary Generated by Built In
Marketing Coordinator
“The Largest Independent Established Multi-Specialty Group in Central North Carolina is Seeking a Marketing Coordinator to join our Team!”
VOTED “BUSINESS OF THE YEAR” 2018. VOTED ONE OF THE “FASTEST GROWING COMPANIES IN THE TRIAD” 2019, 2020, 2021, 2022
Our mission at Bethany Medical is to provide excellent care through a Multi-Specialty approach from prevention to intervention of potentially life-threatening health problems.
Bethany Medical, an established Independent Multi-Specialty Practice located in Greensboro, High Point, Winston-Salem, Jamestown, Kernersville, North Wilkesboro, and Mt. Airy, and The Lenny Peters Foundation, a non-profit 501 (c) (3) charity organization whose goal is to assist those in need at home and worldwide, is seeking a Marketing Coordinator to join our Team!
Responsibilities
Job Requirements
Bethany Medical Center offers a full benefits package to include:
About Bethany Medical:
Bethany Medical is the largest independent, established multi-specialty group in Central North Carolina, serving the Triad and surrounding communities for over thirty-five years. Bethany Medical is open seven days a week, with thirteen convenient locations and sixteen practices in Greensboro, Winston-Salem, High Point, Kernersville, Jamestown, North Wilkesboro, and Mt Airy, North Carolina. We have grown to provide the facilities, staff, and support to offer urgent care, primary care, diagnostic testing, outpatient ancillary, and specialty care services on-site. Bethany Medical is staffed with board-certified physicians and providers representing sixteen medical specialties. Practice staff members are known for treating each patient with prompt personalized care and attention. Bethany Medical employs over sixty providers and over five hundred and thirty-five employees.
About the Triad:
The Triad area includes Greensboro (the Third Largest City in NC), Winston Salem, High Point, and the surrounding area. The Triad is centrally located in NC with a population of 1.9 million. The Triad is one hour from the mountains and three hours from the beach. Charlotte and Raleigh are 1.5 hours from the Triad. The Triad offers all the amenities of a larger city without all the traffic. The Piedmont Triad International Airport is conveniently located in Greensboro with convenient non-stop flights to most major cities. Enjoy an outstanding quality of life with no shortage of arts, entertainment, recreation, shopping, and hundreds of restaurants. The Triad is home to eighty-five colleges and universities including Wake Forest University, High Point University, UNC-Greensboro, NC A&T, Guilford College, Bennett College, and Greensboro College.
“The Largest Independent Established Multi-Specialty Group in Central North Carolina is Seeking a Marketing Coordinator to join our Team!”
VOTED “BUSINESS OF THE YEAR” 2018. VOTED ONE OF THE “FASTEST GROWING COMPANIES IN THE TRIAD” 2019, 2020, 2021, 2022
Our mission at Bethany Medical is to provide excellent care through a Multi-Specialty approach from prevention to intervention of potentially life-threatening health problems.
Bethany Medical, an established Independent Multi-Specialty Practice located in Greensboro, High Point, Winston-Salem, Jamestown, Kernersville, North Wilkesboro, and Mt. Airy, and The Lenny Peters Foundation, a non-profit 501 (c) (3) charity organization whose goal is to assist those in need at home and worldwide, is seeking a Marketing Coordinator to join our Team!
Responsibilities
- Create and drive marketing deliverables with a focus on digital and Ad-print activities for Bethany Medical and occasionally The Lenny Peters Foundation.
- Develop marketing and advertising content as requested, including internal marketing for Provider, Provider onboarding, TV roll content, patient emails, signage, and other content as needed.
- Content creation, implementation, analytic interpretation, and recommendations of Google and other paid campaigns.
- Assist in content creation of social media calendars and post socials weekly.
- Preparation and distribution of a monthly newsletter on events at Bethany Medical, innovative programs, and other special activities.
- Manage and fulfill the marketing department's collateral literature promptly.
- Order marketing materials from vendors and update the spend on shared budget files.
- Maintain company website updates with provider and content additions, including Phreesia for marketing and content. Coordinate changes with the SEO manager.
- Assist in planning public events for both Bethany Medical and The Lenny Peters Foundation.
- Positively represent both companies at public events and conferences related to public relations and other activities. Be present at occasional Saturday and weekday evening events.
Job Requirements
- Bachelor’s degree in marketing or communications and public relations preferred with a minimum of two (2) years of experience.
- Strong knowledge of Canva and Adobe software and proficiency with digital marketing tools and platforms.
- Experience in Healthcare or related field preferred, but not required.
- Non-Profit experience preferred, but not required.
- Strong knowledge of Microsoft Office with proficiency in Excel.
- Must work quickly under tight deadlines and manage multiple projects.
- Ability to set clear goals and execute projects from start to finish.
- Excellent interpersonal, organizational, communication, and presentation skills.
Bethany Medical Center offers a full benefits package to include:
- Employee medical/dental/vision insurance.
- Family coverage is available at a discounted rate.
- Employee Life Insurance
- Employee Short-Term Disability
- Generous PTO
- Company Paid Holidays
- 401K (with employer matching)
- And more!
About Bethany Medical:
Bethany Medical is the largest independent, established multi-specialty group in Central North Carolina, serving the Triad and surrounding communities for over thirty-five years. Bethany Medical is open seven days a week, with thirteen convenient locations and sixteen practices in Greensboro, Winston-Salem, High Point, Kernersville, Jamestown, North Wilkesboro, and Mt Airy, North Carolina. We have grown to provide the facilities, staff, and support to offer urgent care, primary care, diagnostic testing, outpatient ancillary, and specialty care services on-site. Bethany Medical is staffed with board-certified physicians and providers representing sixteen medical specialties. Practice staff members are known for treating each patient with prompt personalized care and attention. Bethany Medical employs over sixty providers and over five hundred and thirty-five employees.
About the Triad:
The Triad area includes Greensboro (the Third Largest City in NC), Winston Salem, High Point, and the surrounding area. The Triad is centrally located in NC with a population of 1.9 million. The Triad is one hour from the mountains and three hours from the beach. Charlotte and Raleigh are 1.5 hours from the Triad. The Triad offers all the amenities of a larger city without all the traffic. The Piedmont Triad International Airport is conveniently located in Greensboro with convenient non-stop flights to most major cities. Enjoy an outstanding quality of life with no shortage of arts, entertainment, recreation, shopping, and hundreds of restaurants. The Triad is home to eighty-five colleges and universities including Wake Forest University, High Point University, UNC-Greensboro, NC A&T, Guilford College, Bennett College, and Greensboro College.
Skills Required
- Bachelor's degree in marketing, communications, or public relations
- At least two (2) years of relevant marketing experience
- Strong knowledge of Canva and Adobe software
- Proficiency with digital marketing tools and platforms (Google campaigns/ads, analytics, social media management)
- Experience in healthcare or a related field
- Non-profit experience
- Strong knowledge of Microsoft Office with proficiency in Excel
- Ability to work quickly under tight deadlines and manage multiple projects
- Ability to set clear goals and execute projects from start to finish
- Excellent interpersonal, organizational, communication, and presentation skills
- Experience maintaining website content and coordinating with SEO; familiarity with Phreesia for marketing content
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The Company
What We Do
Bethany Medical is the largest independent multi-specialty medical practice in Central North Carolina, serving the Piedmont Triad since 1987. The provider offers urgent care, primary care, and specialty services across 16 locations. Their mission is to provide excellent care through a multi-specialty approach, spanning from prevention to the intervention of potentially life-threatening health problems, committed to improving the health and well-being of the community.
