Marketing Coordinator

Posted Yesterday
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Richmond, VA, USA
In-Office
Mid level
Real Estate
The Role
Maintain and update the company website and community content, perform monthly audits, manage CRM and reporting (Salesforce, Power BI, Chatmeter), monitor site performance, support marketing initiatives, collaborate with leadership and cross-functional teams, and assist on special projects to drive leads and sales.
Summary Generated by Built In

Building Locally, Leading Nationally 

Top 50 Homebuilder Nationwide, #6 Best Place to Work, Top 10 Privately-Held Businesses in NC, Builder of the Year Award Recipient! 

Why Eastwood Homes? 

Founded in 1977, Eastwood Homes is a privately-held residential homebuilder dedicated to providing homes of exceptional value and outstanding craftsmanship in nine divisions and four states throughout the Southeast region. With almost 50 years of experience and 24,000 home closings, Eastwood Homes prides itself on offering more than just a place to live, we offer a way of life for homeowners and employees alike. We invite you to join our team of dedicated, motivated, and passionate professionals and experience the true meaning behind our company motto, Built with Care.    

Why Apply as a Marketing Coordinator? 

Are you a detail-oriented, organized professional who enjoys managing multiple projects while supporting innovative marketing initiatives? Do you thrive in a fast-paced environment where your work directly impacts company growth and customer engagement? As a Marketing Coordinator, you'll play a key role in maintaining Eastwood Homes' digital presence and supporting marketing efforts that drive traffic, generate leads, and strengthen our brand across all divisions. 

Marketing Coordinator Responsibilities: 

  • Maintain and update the Eastwood Homes website, including pricing, inventory, community descriptions, home details, and promotional content. 

  • Perform monthly website audits for each division to ensure all information is accurate, current, and aligned with company standards. 

  • Add and update new community information, including VIP lists, products, pricing, locations, and related marketing assets. 

  • Maintain working knowledge of Eastwood Homes' internal systems, including Salesforce, Chatmeter, Power BI, partner websites, and EastwoodHomes.com. 

  • Update monthly Power BI reports, including Geofencing and Eblast reporting. 

  • Monitor website performance and recommend improvements to increase traffic, user experience, and lead generation. 

  • Work closely with the Vice President of Corporate Marketing and other departments on projects that directly impact company sales and profitability. 

  • Demonstrate excellent organizational skills while managing multiple priorities and meeting tight deadlines. 

  • Maintain proficiency with Microsoft Office and other business software necessary to support daily operations. 

  • Assist with additional marketing initiatives and special projects as assigned. 

Marketing Coordinator Qualifications: 

  • Bachelor's degree in Marketing, Communications, Business, or a related field preferred but not required. 

  • 2-5 years of marketing, website administration, digital marketing, or related experience preferred. 

  • Strong organizational skills with exceptional attention to detail. 

  • Excellent written, verbal, and interpersonal communication skills. 

  • Proficiency with Microsoft Office Suite and the ability to quickly learn new software platforms. 

  • Experience working with website content management systems (CMS), CRM platforms, and reporting tools is preferred. 

  • Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment. 

  • Strong analytical and problem-solving skills with the ability to identify opportunities for continuous improvement. 

  • Successful completion of a pre-employment drug screen and background check. 

Working Conditions: 

  • Monday through Friday work schedule, 40 hours per week, with additional hours as needed to support business needs. 

  • Standard office hours are 8:30 a.m. – 5:00 p.m. 

  • Ability to lift up to 20 pounds occasionally. 

  • Must maintain professional business attire and personal appearance in accordance with company standards. 

  • Dependable transportation is required for travel to company divisions and marketing events when necessary. 

Aside from our happy homeowners, we know that no one is more vital to our success than our team members. For your success and well-being, we offer competitive compensation, challenging opportunities for growth, a comprehensive benefits package including a 401(k), and a fun environment where you can thrive both professionally and personally. 

Will you join us? 

Skills Required

  • Bachelor's degree in Marketing, Communications, Business, or related field
  • 2-5 years marketing, website administration, digital marketing, or related experience
  • Strong organizational skills with exceptional attention to detail
  • Excellent written, verbal, and interpersonal communication skills
  • Proficiency with Microsoft Office Suite and ability to quickly learn new software platforms
  • Experience with website content management systems (CMS), CRM platforms, and reporting tools
  • Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
  • Strong analytical and problem-solving skills
  • Successful completion of a pre-employment drug screen and background check
  • Dependable transportation for travel to company divisions and marketing events
  • Ability to lift up to 20 pounds occasionally
  • Maintain professional business attire and personal appearance per company standards
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The Company
HQ: Charlotte, NC
292 Employees
Year Founded: 1977

What We Do

Founded by Joseph K. Stewart in 1977, Eastwood Homes is a privately held residential builder with consistent track record of industry success and financial health. After graduating from Appalachian State University and serving in the U.S. Army, it was Joe's dream to build reasonably priced homes of superior quality, while maintaining a focus on conducting business with integrity. Unlike national builders, he was determined never to be driven by Wall Street profits, but instead by his desire to exceed the expectation of buyers by delighting them in every step of the building process. More than 40 years later, Joe along with his son and business partner Clark Stewart and the entire management team at Eastwood Homes work together to carry on this dream. With corporate headquarters in Charlotte, NC, Eastwood Homes now serves communities throughout North Carolina, South Carolina, and Virginia. The company is proud to be both the builder of choice and employer of choice. Celebrating 40+ years of industry success and commitment to our homebuyers, Eastwood continues to ensure that each and every home is "Built with Care."​ At Eastwood Home, Built with Care is more than just a slogan; it's what drives us every single day, and what makes a difference for our buyers. Eastwood Homes currently operates in 8 divisions in North Carolina, South Carolina, Georgia, and Virginia.

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