Marketing Coordinator

Job Title: Marketing Coordinator 

Department: Sales + Events
Reports To: Event Sales & Marketing Manager
FLSA Status: Full-Time, Exempt 

Salary: $42,000-$47,000

About Shelby Farms Park Conservancy

Shelby Farms Park Conservancy (SFPC) is the nonprofit that manages and cares for Shelby Farms Park and Shelby Farms Greenline in Memphis, TN. SFPC is responsible for daily management, fundraising to meet operational budget needs, setting the vision for the Parks future, and stewarding its natural resources. SFPC team members are committed to our vision of creating a celebrated 21st-century park that defines and shapes a great city and that provides inclusive, equitable, and free access for every resident of the Memphis area.

About Shelby Farms Park

Position Summary

The Sales and Events Marketing Coordinator is the primary execution lead for all marketing activity that supports ticket sales, venue rentals, and premium park experiences at Shelby Farms Park Conservancy. This role is responsible for translating sales and marketing priorities into accurate, timely, and compelling customer-facing content across digital channels, including websites, social media, email campaigns, and onsite event touchpoints. 

The Marketing Coordinator supports SFPC-produced ticketed events such as Starry Nights, Canoes & Cocktails, Afterglow, Buffalo Run, and other premium experiences, as well as indoor and outdoor venue rentals.

The Marketing Coordinator works closely with the Event Sales & Marketing Manager to implement campaigns, update content as sales pacing changes, and ensure that what customers see accurately reflects what is being sold. This role also collaborates with the Retail & Concessions Coordinator and S+Es Operations staff during events to help align onsite offerings and customer experience with marketing and sales expectations.

This is a hands-on, execution-focused role designed for someone who is digitally fluent, detail-oriented, and knowledgeable about the local events and entertainment landscape.

• Execute marketing tasks that directly support ticket sales and attendance for SFPC-produced events.
• Build, update, and maintain event-related web content, including event descriptions, dates, pricing details, and calls to action.
• Assist with email campaign execution by preparing content, links, and promotional details.
• Implement promotional updates, deadlines, and messaging changes as directed by sales pacing and priorities.
• Ensure accuracy and consistency across all customer-facing materials.

• Support marketing execution for indoor and outdoor venue rentals, including:
  • Updating venue pages and content
  • Supporting landing pages and seasonal promotions
  • Coordinating visuals and messaging with designated sales managers
  • Ensuring SFPC venue pages follow established SEO best practices.
• Ensure venue offerings are clearly presented, current, and aligned with sales priorities.

• Leverage AI tools and prompt-engineering best practices to efficiently generate, tailor, and refine marketing copy that resonates with identified consumer segments across:
  • websites
  • social media
  • email promotions
  • event descriptions
• Quickly revise content based on guidance, performance feedback, or changing event details.
• Understand and manage basic asset requirements and formats (e.g., web banners vs. digital ads vs. social posts), coordinating with designers or vendors when needed.
• Maintain organized files, links, and version control for marketing assets.

• Execute social media content calendars by scheduling and publishing posts across platforms.
• Assist with influencer coordination, including:
  • scheduling visits or content windows
  • communicating expectations and deliverables
  • collecting and organizing submitted content
• Monitor basic engagement and performance metrics and share insights with the Manager.
• Stay informed about trends, formats, and successful event marketing approaches in the local market.

• Support onsite marketing execution during ticketed events and peak periods, including:
  • signage and wayfinding support
  • promotional messaging for retail and concessions
  • coordination with the Retail & Concessions Coordinator
• Observe customer behavior and experience flow and share insights with the Manager for future improvements.
• Serve as an execution support presence on site, not an operational decision-maker.

• Help track marketing activities, deadlines, and campaign execution status.
• Assist with compiling post-event marketing inputs, including what messaging performed well or where customers appeared confused.
• Maintain calendars, checklists, and documentation to support smooth execution across multiple events and offerings.

• 2–4 years of experience in marketing coordination, digital marketing, event marketing, or a related field
• Strong ability to execute marketing tasks accurately and on deadline
• Comfort using digital tools, CMS platforms, and social media management systems
• Experience using or willingness to learn AI tools for content creation and iteration
• Excellent organizational skills and attention to detail

• Familiarity with the Memphis events, music, and entertainment landscape
• Interest in or exposure to live events, festivals, or cultural programming
• Experience supporting ticketed events or consumer-facing experiences
• Comfort working evenings and weekends during event seasons

• Primarily on-site, with significant presence during events and peak recreation seasons
• Regular evenings, weekends, and holidays required during event and recreation operations
• Flexible schedule necessary to support seasonal demands