Marketing Coordinator

This position is for employment with:

Dakota Valley OMS

10440 185th Street West Suite 200, Lakeville, Minnesota 55044

Purpose of Position:

The Marketing Coordinator supports the practice’s outreach and promotional efforts by providing marketing and public relations services. This role engages with the community to promote the practice(s), distributes marketing materials and educational information, and assists with events and special programs and their main goal is to increase patient referrals from existing providers and secure new business from non-referring physicians.

Additionally, the specialist is responsible for planning, ordering, and fulfilling requests for marketing items to enhance brand awareness. The position will also manage website and social media updates to ensure accurate and engaging content.

Essential Functions:

• Coordinates and attends promotional events, open houses, study clubs, educational sessions, speaker engagements, and one-on-one meetings to strengthen relationships and promote the practice.        

• Handles website content updates, enhancements, and revisions in collaboration with practice leadership, marketing vendors, and other stakeholders to drive referrals, increase patient volumes, and enhance practice brand awareness.
• Creates, enhances, and publishes content on social media platforms to expand the referral network.
• Assists in the execution of initiatives to strengthen relationships with dental practices, increase patient referrals, and expand the organization’s referral network through targeted outreach, tracking referrals, and partnership-building efforts.
• Provides support with front desk responsibilities and assists in daily workflow as needed, including greeting visitors, answering phones, directing inquiries, scheduling appointments, and performing general administrative tasks to ensure smooth office operations.
• Monitors and tracks referrals by maintaining the referral database and tracks expenses.
• Prepares and presents referral data to practice surgeons to support strategic growth and relationship-building efforts.
• Works each day in the field promoting practice services by call planning, customer follow-up, making and attending appointments, generating reports, etc.
• Orders and delivers marketing materials, educational information, patient care items and gifts to referring offices as assigned. Visit offices on a cyclical basis. Keep accurate records of deliveries.
• Prepares reports, documentation, sales call activities, expense and other reporting for the purpose of tracking initiatives, measuring results, and increasing patient referrals.
• Assists with event planning by preparing materials, mailings, and fulfilling requests for information.
• Plans and coordinates employee engagement activities, including team-building events, office celebrations, appreciation initiatives, holiday functions, and other celebrations to foster a positive workplace culture.

Minimum Qualifications:

• 3 years of experience in marketing, business development, referral outreach, or related experience, preferably in a healthcare or dental setting.
• Understanding of practice growth strategies and healthcare marketing principles.
• Experience executing marketing campaigns, promotional events, and outreach initiatives to drive business growth is preferred.
• Familiarity with digital marketing, social media platforms, and website content management.
• Knowledge of data analysis and reporting to track referral trends and measure success.
• Excellent relationship-building and communication skills to engage with physicians, healthcare providers, and community partners.
• Strong project management abilities, with the capacity to execute multiple initiatives simultaneously.
• Highly organized, detail-oriented, and capable of working independently in a fast-paced environment.
• Basic proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and marketing-related software (websites and social media platforms).
• Ability to travel locally to meet with providers and attend events as needed.
• Valid driver’s license and reliable transportation.

Physical Requirements:

• Ability to travel (drive) extensively to meet with providers and attend events.
• Must be able to lift/carry up to 25 pounds.
• Working conditions are normal for an office environment
• Frequent use of hands to manipulate the keyboard, telephone, files and other equipment

 ABOUT US ORAL SURGERY MANAGEMENT

By joining US Oral Surgery Management (USOSM), you become part of a dynamic and forward-thinking organization made up of best-in-class Oral and Maxillofacial practices. Together, we have the POWER to achieve more, by creating a positive impact on the communities we serve and reinforcing our position as a top leader in the industry. We believe in the POWER of teamwork, where every member contributes to our collective success. Whether you're in clinical operations, administration, support services, etc., your role is crucial to achieving our shared mission: fueling innovation and clinical excellence, while driving worthwhile outcomes for our practices.

Our POWER Values form the foundation of our ability to deliver exceptional healthcare experiences and achieve sustainable growth.

Passion for Patient Care

Outstanding Results

Winning Attitude

Embracing Continuous Improvement

Respect for Self and Others

Please note, this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.