Marketing Coordinator

ABOUT THE YMCA:

Established locally in 1944, the YMCA of Southern Nevada is one of the region’s longest-serving and most-respected nonprofit organizations. We are committed to helping people of all ages, abilities, backgrounds, and income levels – ensuring everyone has the opportunity to reach their full potential with dignity and that no one is turned away due to the inability to pay. From childcare to senior programs; sports to education; fitness centers to chronic disease management; and swim lessons to feeding the hungry, the Y is truly for all in its cause of holistically strengthening the foundations of this community.

POSITION SUMMARY:

The YMCA of Southern Nevada is looking for a marketing coordinator to join our team. The Association Marketing Coordinator supports the execution of marketing and communication initiatives that advance the YMCA of Southern Nevada's mission and strategic goals. Working closely with the Marketing Director, this position creates engaging content, coordinates marketing projects, and supports digital communications that promote YMCA membership, programs, fundraising efforts, events, and community impact. 

This role is responsible for producing high-quality marketing materials, managing day-to-day social media execution, supporting email and website communications, and helping maintain a consistent YMCA brand across all association locations. 

This is a part-time in-person position and will require approximately 25-30 hours per week. The position will be based at the Centennial Hills YMCA - 6601 N Buffalo Drive Las Vegas, Nevada. Evening and weekend scheduling will be required as needed to support community events and Y programming. 

RESPONSIBILITIES:

1. Marketing Coordination: Supports the execution of association marketing initiatives by:
   1. Coordinating marketing requests from YMCA branches and departments.
   2. Assisting with the implementation of marketing campaigns promoting membership, programs, events, fundraising, and community initiatives.
   3. Maintaining marketing project timelines and assisting with campaign organization.
   4. Collecting marketing performance data and preparing monthly reports and analytics.
   5. Ensuring marketing materials align with YMCA brand standards.
2. Project Coordination: Coordinates marketing workflows, including but not limited to:
   1. Graphic design requests.
   2. Email marketing projects.
   3. Website updates.
   4. Digital and print marketing materials.
   5. Organizing and maintaining marketing assets, templates, and shared resources.
3. Social Media & Digital Content: Supports the YMCA's digital presence by: 
   1. Creating engaging content for Facebook, Instagram, LinkedIn, TikTok, YouTube, and emerging social platforms.
   2. Photographing and filming YMCA programs, events, staff, and member stories.
   3. Editing short-form videos and promotional content for digital platforms.
   4. Scheduling and publishing approved social media content. 
   5. Monitoring comments, direct messages, and online reviews while escalating member concerns when appropriate.
   6. Assisting with maintaining monthly content calendars. 
   7. Researching social media trends and recommending creative content ideas.
4. Graphic Design & Brand Support: Creates and maintains marketing materials by:
   1. Designing flyers, brochures, banners, posters, digital signage, social media graphics, and promotional materials.
   2. Preparing files for print production and coordinating with vendors when needed.
   3. Maintaining Canva templates and other marketing assets.
   4. Supporting consistent implementation of YMCA branding standards across all materials.
5. Communications: Supports association communications through: 
   1. Drafting email newsletters and marketing communications.
   2. Assisting with the website updates and digital content management. 
   3. Writing and proofreading marketing copy for digital and print communications.
   4. Supporting storytelling initiatives that highlight YMCA programs, events, and community impact.
6. Photography, Video & Multimedia: Produces multimedia content by: 
   1. Capturing photography and video at YMCA programs, events, and community activities.
   2. Editing promotional videos and social media content.
   3. Organizing and maintaining the association's digital photo and video library. 
   4. Assisting with multimedia projects that support organizational marketing initiatives.
7. Events & Community Engagement: Supports marketing efforts for association and branch events by: 
   1. Assisting with promotional campaigns for events and programs.
   2. Coordinating event signage and marketing materials.
   3. Representing the YMCA at community events as assigned.
   4. Assisting with post-event marketing and storytelling.
8. Analytics & Reporting: Supports data-informed marketing efforts by:
   1. Compiling monthly social media, website, and email marketing reports.
   2. Tracking campaign performance metrics.
   3. Assisting with marketing data collection and reporting. 
   4. Identifying trends and opportunities to improve engagement. 

ABUSE RISK MANAGEMENT FUNCTIONS

• Adhere to policies related to boundaries with children.
• Attend required abuse risk management training.
• Report suspicious or inappropriate behaviors and policy violations.
• Follow mandated abuse reporting requirements.
• Adhere to job specific abuse risk management responsibilities.

WHY WORK HERE?

At the YMCA of Southern Nevada, we're committed to providing a superior work environment that offers challenges, flexibility, and fun. We have been repeatedly recognized as a Nevada Top Workplace by the Las Vegas Review Journal. As an employee you’ll receive the following benefits:

• Paid time off 
• 10% Retirement Contribution* and access to our 403(b) retirement savings account
• Free YMCA Family Membership and program discounts
• Work today get paid today with our RAIN instant pay benefit
• Join a supportive team and an organization recognized as a Nevada Top Workplace
• Make a meaningful impact in your community

*Automatic retirement contributions are made to employees 21 years or older after contributing 1,000 hours of service in each of two years.

OUR CULTURE: 
Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day. We are welcoming: we are open to all. We are a place where you can belong and become. We are genuine: we value you and embrace your individuality. We are nurturing: we support you in your journey to develop your full potential. We are determined: above all else, we are on a relentless quest to make our community stronger beginning with you. We are service driven: we go above and beyond to keep people coming back and apply a listen-first and solution-oriented approach to resolving conflicts. We are safety focused: we are proactive in keeping everyone safe and respond promptly to incidents as a team.

WORK ENVIRONMENT & PHYSICAL DEMANDS:

This job requires the following physical demands. Reasonable accommodation may be made.

• The employee needs sufficient strength, agility, and mobility to perform essential functions and to supervise program activities in a wide variety of indoor and outdoor locations.
• While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and to be able to communicate using a computer or smart device.
• The employee is required to be able to sit and reach, and must be able to physically move around the work environment. Frequent standing is required.
• The employee must ocassionally lift or move up to 10 pounds. 
• Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust.
• The noise level in the environment is usually moderate.

• Associate's degree in Marketing, Communications, Public Relations, Graphic Design, Digital Media, or a related field required. Bachelor's degree preferred. Equivalent professional experience may be considered in lieu of a degree. 
• Minimum of two (2) years of professional experience in marketing, communications, social media management, graphic design, content creation, or a related field. Experience with a nonprofit organization is preferred. 
• Demonstrated experience creating and managing content across multiple social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and YouTube. 
• Proficiency in Canva and Adobe Suite is required.  
• Experience with photography, videography, and video editing, including creating short-form content for digital and social media platforms. 
• Strong copywriting, proofreading, and verbal communication skills with exceptional attention to detail. 
• Demonstrated ability to manage multiple projects simultaneously, prioritize competing deadlines, and work effectively in a fast-paced environment. 
• Strong organizational and time management skills with the ability to work independently while collaborating effectively with staff across multiple YMCA branches. 
• Experience using social media management platforms, email marketing software, content management systems, and Microsoft Office Suite is preferred. 
• Ability to analyze basic marketing metrics and prepare reports that support marketing initiatives. 
• Passion for community engagement and the YMCA's mission, with the ability to communicate that mission through compelling storytelling. 
• Ability to relate effectively to diverse groups of people from all social and economic segments of the community. 
• Selected applicants may be asked to complete a marketing skills assessment, which may include creating a flyer, social media graphic, or other marketing materials based on a provided prompt. 
• Within 30 days of hire, completion of CPR/First Aid for Professional Rescuers Certification.