Marketing Coordinator - East End, NY

Posted Yesterday
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East Hampton, NY, USA
In-Office
Junior
Real Estate
Coldwell Banker The Real Estate Centre (CB-TREC) is an Ontario based real estate brokerage.
The Role
The Marketing Coordinator enhances marketing operations for Sotheby’s Hamptons offices, providing support to agents, creating promotional materials, and managing social media, while collaborating with managers to boost effectiveness.
Summary Generated by Built In

Sotheby’s International Realty Inc.’s Hamptons, NY offices are searching for an experienced Marketing Coordinator who is responsible for the marketing and advertising operations for the Southampton, Bridgehampton, and East Hampton markets, while maintaining a reliable, personable, team-oriented and professional disposition. This role requires an individual with strong attention to detail, a passion for working with people and teams, and an interest in the real estate industry. This is an in-person role.

Responsibilities:

  • The Marketing Coordinator must understand and promote the value and applicability of the brand/company marketing options both generally and in response to specific needs. Recommend fresh strategies to increase success rate for agents. 
  • Collaborate with the Marketing Manager, Marketing Director, and brokerage managers to enhance existing agent programs and/or create custom initiatives and solutions. 
  • Act as a liaison, supporting brand and company messages and objectives with local agents, and sharing feedback and needs from these groups with leadership.
  • Daily agent support; aid with customization and use of available marketing materials, templates, and programs.  Aid with listing and buyer client presentations.
  • Facilitate the launch of properties/listings on public-facing sites and companywide websites by creating promotional materials including social media, property brochures, reporting marketing activities, property specific websites, and more.
  • Create digital and print marketing materials for agents to self promote such as newsletters, brochures, and postcards using brand templates (occasional custom designs)
  • Helping achieve local marketing objectives. These objectives include the following: assembling/creating ads, identifying appropriate opportunities to promote individual listings as well as the office or agents locally, ensuring quality and accuracy in local materials.
  • When appropriate or directed, support agents in the customization and use of available materials and programs. Maintain familiarity with company and brand internet content updates and guide agents to appropriate resources. 
  • Introduce and educate agents in new and existing programs and initiatives. Present at brokerage sales meeting as appropriate.
  • Maintain and update brokerage branded website.
  • Maintain content for brokerage social media accounts (Facebook and Instagram)
  • Attend and participate in monthly company-wide marketing calls. Interact with Corporate Marketing Team and Public Relations Team. 
  • Track marketing activities and expenses.
  • Other duties as assigned by management to assist in the operation of the office/marketing department, including assistance when onboarding new agents and staff. 

Qualifications

  • 4 Year Degree Required (Relevant real estate marketing or support experience may be considered in lieu of degree)


  • 2 years’ experience in a marketing, advertising agency, or similar acceptable transferable skilled real estate position.
  • Real Estate Experience Preferred, not required.
  • Advanced knowledge of Microsoft Word, Excel, PowerPoint, Adobe Suite (Photoshop, In Design, Premiere Pro) basic knowledge of MLS and other real estate databases is a plus. 
  • Must be tech savvy, extremely proficient with graphic design and print advertising experience, as well as brand social media management.
  • Ability to multi-task along with exceptional communication, interpersonal, organization, and design program skills.
  • Ability to effectively present information and effectively communicate intended message in one-on-one, in small, and in large groups to agents and clients.
  • Must be extremely organized, creative, detail oriented and able to meet strict deadlines.
  • Strong work ethic, ability to work independently and carry a heavy workload.
About Us

Sotheby's International Realty® is one of the world’s most prestigious names in real estate and this luxury real estate franchise network was created in 2004. Since that time it has grown to approximately 990 franchise and company owned offices globally and over 24,000 independent sales associates in 75 countries and territories. Franchise affiliates benefit from an association with the venerable, centuries-old Sotheby’s auction house. Sotheby’s International Realty is a subsidiary of Anywhere Real Estate Inc.

Anywhere Real Estate Inc. (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate, Century 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty® , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures.  Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.

At Anywhere, we are empowering everyone’s next move – your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together.  Read more about our company culture and values in our annual Impact Report.  

We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:

  • Great Place to Work
  • Forbes World's Best Employers
  • Newsweek World's Most Trustworthy Companies
  • Ethisphere World's Most Ethical Companies

Skills Required

  • 4 Year Degree Required (relevant experience may substitute)
  • 2 years' experience in marketing or similar position
  • Real Estate Experience Preferred
  • Advanced knowledge of Microsoft Office and Adobe Suite
  • Proficiency in graphic design and social media management
  • Ability to multi-task and meet strict deadlines
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The Company
HQ: Vaughan, ON
200 Employees
Year Founded: 1906

What We Do

Coldwell Banker The Real Estate Centre (CB-TREC) is an Ontario based real estate brokerage with offices in Toronto, Vaughan, Newmarket, Barrie, Innisfil, and Orillia. Their experienced team of residential and commercial agents operate across southern Ontario, helping clients reach a wide range of real estate goals. Originally founded in 1906, the Coldwell Banker brand was built on a commitment to professionalism and customer service which remains the cornerstone of our business philosophy today. Coldwell Banker is one of the oldest real estate companies in the country and this experience has helped us achieve the highest sales volume of any national real estate franchise* — double our nearest competitor. A Different Kind Of Brokerage At Coldwell Banker The Real Estate Centre, creating opportunities for our clients and our people is the foundation of our business. So whether you’re ready to buy a home, sell your existing one, or are looking for a rewarding new career, creating the right opportunity for you to achieve your dream is the core principle that’s helped us consistently grow our brokerage since 2000. Our Team Coldwell Banker TREC has Sales Representatives that cover both residential and commercial real estate. Their knowledge and experience can guide you through the real estate process and help you with all the details before, during and after the sale.

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