Marketing Coordinator (Digital focus) (m/v/x)

Posted 3 Days Ago
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2 Locations
In-Office
Mid level
Professional Services • Consulting
The Role
Coordinate and localize digital marketing campaigns across web, email, paid social and search. Manage website/landing-page implementations, tagging and measurement integrity, paid-channel optimization, budgets and vendors, and reporting. Act as local liaison with the European Center of Excellence, use audience research and AI tools for insights, and support broader marketing tasks for a small hybrid team.
Summary Generated by Built In
Company:

Description:

About the role
Join a small, diverse local marketing team embedded in Marsh’s European marketing organisation. This coordinating role focuses on digital activity: you will orchestrate and coordinate campaigns across LinkedIn, Google Ads, paid social, email, and the website, act as the local point of contact with the European Center of Excellence, and manage relationships with external agencies and vendors. You’ll translate international campaign frameworks into local digital programs, ensure websites and landing pages are implemented correctly, and keep campaign delivery and measurement running smoothly. As we’re a small team, you’ll also pick up other marketing tasks as required.

What you’ll do

  • Serve as the local coordinator between Marsh Netherlands, the European Center of Excellence, business-line stakeholders and external agencies to plan, localize and deliver digital campaigns.
  • Translate international campaigns into local digital executions across web, email, (paid) social and search — define local requirements for creative, targeting and landing pages.
  • Coordinate and take ownership of the local website(s): ensure content and campaign landing pages are implemented, tagging and tracking are correct, and local web updates align with European standards.
  • Oversee execution and optimization of paid channels (LinkedIn, Google Ads, paid social) and email programs: monitor performance, run A/B tests, refine targeting and recommend adjustments to meet KPIs.
  • Manage local campaign budgets, vendor invoices and spend reconciliation; recommend reallocations to maximize ROI in line with European plans.
  • Use market and competitive research, audience data, and AI/LLM-powered tools to provide insights for targeting, creative and search optimization.
  • Produce concise, presentation-ready performance reports and dashboards for local stakeholders and the European Center of Excellence.
  • Provide technical coordination: troubleshoot tagging/tracking issues, work with web/dev to protect measurement integrity, and ensure local implementations follow privacy and measurement standards.
  • Be flexible in a small team: support events, presentation design, sales materials and other ad-hoc marketing tasks when needed.

Who you are

  • A marketer ready for your 2nd or 3rd career step with hands-on experience in digital channels (LinkedIn, Google Ads, paid social, email) and website/landing-page coordination.
  • Comfortable using AI and LLM tools to support research, audience insights, copy generation and search optimization.
  • A strong coordinator and communicator: you align multiple stakeholders — internal and external — and keep timelines and deliverables on track.
  • Collaborative, adaptable and happy to switch between strategic coordination and hands-on execution as the team needs.
  • Curious and growth-minded: you enjoy testing, learning and sharing recommendations with your local marketing colleagues and the Center of Excellence.
  • Speaking and writing Dutch is a plus.

Why Marsh Netherlands

  • Influence how the new Marsh brand is positioned online during an exciting period of brand evolution across Europe.
  • Work locally in a small, diverse team that’s tightly connected to a European Center of Excellence — a role with visible impact across markets.
  • Contribute to communications for a firm focused on risk, people and investments.
  • A culture that supports personal and professional growth, development and the opportunity to shape your role.
  • Join the Young@Marsh network within Marsh Netherlands — a vibrant community of international colleagues offering networking and development opportunities.

Practical details

  • Location: Hybrid — Marsh Netherlands (Amstelveen & Rotterdam) with strong European collaboration.
  • Level: Mercer Level C (mid-career marketing coordinator with a digital focus).
  • Contract: 1 FTE.
  • Reports to: Local Marketing Lead; will work closely with local Marketing colleagues and the European Center of Excellence.

How to apply
Please submit your CV and a short cover letter outlining a recent digital campaign or program you coordinated (channels, stakeholders, outcomes) and how you used AI/insights to improve results. Highlight any website, email, paid social, event or agency-management experience.

Marsh (NYSE: MRSH) is a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries. With annual revenue of over $27 billion and more than 95,000 colleagues, Marsh helps build the confidence to thrive through the power of perspective. For more information, visit corporate.marsh.com, or follow us on LinkedIn and X.

Marsh is committed to creating a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law.

Marsh is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.

Skills Required

  • Hands-on experience in digital channels (LinkedIn, Google Ads, paid social, email)
  • Experience coordinating websites and landing pages, including tagging and tracking implementations
  • Experience executing and optimizing paid channels, running A/B tests and refining targeting to meet KPIs
  • Experience managing external agencies, vendors, campaign budgets, invoices and spend reconciliation
  • Ability to produce performance reports and dashboards for stakeholders
  • Comfortable using AI and LLM tools for research, audience insights, copy generation and search optimization
  • Strong stakeholder coordination and communication skills to align internal and external teams
  • Flexible team player able to support events, presentation design, sales materials and ad-hoc marketing tasks
  • Speaking and writing Dutch
  • Willingness to work hybrid with presence in the local office at least three days per week
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The Company
HQ: New York, New York
9,026 Employees

What We Do

Oliver Wyman is a global leader in management consulting. With offices in more than 70 cities across 30 countries, Oliver Wyman combines deep industry knowledge with specialized expertise in strategy, operations, risk management, and organization transformation. The firm has more than 7,000 professionals around the world who work with clients to optimize their business, improve their operations and risk profile, and accelerate their organizational performance to seize the most attractive opportunities. Oliver Wyman is a business of Marsh McLennan [NYSE: MMC].

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