Coldwell Banker Realty has been the #1 residential real estate brokerage in America for 24 years, and our 140-person plus national field marketing team is dedicated to helping us hit 25! We are looking for an enthusiastic and strategic Field Marketing Specialist to support local real estate agents by helping them build their business using Coldwell Banker’s industry-leading programs and technology products.
We value diversity and are seeking a talented pool of candidates with different perspectives and backgrounds. So, if you’ve been searching for a diverse and inclusive environment where you can chase your curiosity, produce excellent work, and tackle new challenges and opportunities daily, look no further!
Specific job duties include:
- Produce and curate engaging content for various platforms, such as websites, social media, and email newsletters.
- Assist in designing and implementing marketing campaigns, including digital, social media, and print materials. This includes brainstorming creative concepts and ensuring they align with brand messaging.
- Ensure that all marketing materials and communications adhere to established brand guidelines, maintaining a consistent and professional brand image across all platforms.
- Work closely with designers, copywriters, and other creative professionals to ensure cohesive branding and messaging across all marketing materials.
- Coordinate with external vendors, freelancers, or agencies for services like printing, and advertising, ensuring quality and adherence to timelines.
- Staying on top of quality issues, rules, industry regulations, and protocols related to marketing, such as acceptable Fair Housing language; national, state, and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards.
- Utilize project management and tracking software to organize tasks, set deadlines, monitor progress, and ensure timely completion of marketing projects, facilitating collaboration and communication among team members.
- Attending and participating in regional marketing meetings and/or training sessions.
The ideal candidate will have:
- Strong presentation, writing and public-speaking skills
- Strong project management skills
- Ability to follow direction with solid critical thinking and problem-solving skills
- Ability to effectively prioritize work, consistently meet deadlines and follow up on open items to ensure a timely and acceptable closure
- Ability to communicate effectively and professionally with employees and agents
- Demonstrate a solid understanding of basic design principles
Candidates for the position must have:
- 2 years’ experience in marketing, creative agency, or communications
- Prior real estate industry experience preferred
- Experience working effectively within a multi-functional environment
- Expert understanding of Microsoft Office (Word, Outlook, PowerPoint, etc.) and ability to learn other online tools
- Basic understanding of standard industry-used graphic design software including InDesign and Adobe Creative Cloud
Anywhere Real Estate Inc. (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate, Century 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty® , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.
At Anywhere, we are empowering everyone’s next move – your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report.
We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:
- Great Place to Work
- Forbes World's Best Employers
- Newsweek World's Most Trustworthy Companies
- Ethisphere World's Most Ethical Companies
Skills Required
- 2 years' experience in marketing, creative agency, or communications
- Prior real estate industry experience
- Experience working effectively within a multi-functional environment
- Expert understanding of Microsoft Office (Word, Outlook, PowerPoint) and ability to learn other online tools
- Basic understanding of industry-standard graphic design software including InDesign and Adobe Creative Cloud
- Strong presentation, writing, and public-speaking skills
- Strong project management skills
- Ability to follow direction with critical thinking and problem-solving skills
- Ability to prioritize work, meet deadlines, and follow up on open items
- Ability to communicate effectively and professionally with employees and agents
- Demonstrate a solid understanding of basic design principles
What We Do
Coldwell Banker The Real Estate Centre (CB-TREC) is an Ontario based real estate brokerage with offices in Toronto, Vaughan, Newmarket, Barrie, Innisfil, and Orillia. Their experienced team of residential and commercial agents operate across southern Ontario, helping clients reach a wide range of real estate goals. Originally founded in 1906, the Coldwell Banker brand was built on a commitment to professionalism and customer service which remains the cornerstone of our business philosophy today. Coldwell Banker is one of the oldest real estate companies in the country and this experience has helped us achieve the highest sales volume of any national real estate franchise* — double our nearest competitor. A Different Kind Of Brokerage At Coldwell Banker The Real Estate Centre, creating opportunities for our clients and our people is the foundation of our business. So whether you’re ready to buy a home, sell your existing one, or are looking for a rewarding new career, creating the right opportunity for you to achieve your dream is the core principle that’s helped us consistently grow our brokerage since 2000. Our Team Coldwell Banker TREC has Sales Representatives that cover both residential and commercial real estate. Their knowledge and experience can guide you through the real estate process and help you with all the details before, during and after the sale.
