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Job Description:
Position Summary:
Responsible for creating and delivering marketing tactics and advertising campaigns. Analyzes customer requirements, develops messaging architecture and competitive positioning, specifies vehicles/projects, secures resources, communicates project development and drives creative development processes. Responsible for the development, implementation and analysis of interactive advertising and e-commerce programs and packages. Manages the marketing and implementation of programs and analyzes their effectiveness. May be responsible for processing and/or scheduling web-based advertising. Develops models for vertical markets, campaigns and ad models and conducts research studies. Responsible for implementing and driving channel programs. Defines and maintains VAR programs and agreements; recruits and develops joint business ventures of VARs and defines and implements VAR marketing, training and support programs. Responsible for planning and market research activities designed to increase sales growth and expand market share. Develops and implements strategic marketing policies and objectives. Evaluates and adjusts strategies to respond to changing and/or competitive markets. Identifies and maintains relationships with product partners, third party vendors, etc. Responsible for strategic customer acquisition programs. Develops and implements direct mail programs; develops, conducts and maintains consumer marketing and customer profiling practices and directs list management and analysis. Develops marketing strategies for new and existing products and services. Researches trends and technologies to meet customer needs. Works with sales to ensure that sales reps have necessary collateral and advertising materials.
What you bring to the role:
Established and productive professional individual contributor. Works independently with general supervision. Problems faced are difficult and may be complex. May influence others within the job area through explanation of facts, policies and practices.
Works on moderate to complex projects. Uses company standard policies and procedures to resolve a variety of issues.
Exercises judgment within defined procedures and practices to determine appropriate action. Receives moderate level of guidance. Work is reviewed for soundness of judgment and overall accuracy.
General proficiency with various tools, systems, and procedures required to accomplish the job. May need to consult with Senior/Specialist staff members on some technical issues. A four year college degree (or additional experience in a related field) and 3 years functional experience including a minimum 1 year position specific experience.
*This is not a complete listing of the job duties. It’s a representation of the things you will be doing, and you may not perform all of these duties.
Top Skills
What We Do
Ingram Micro helps businesses Realize the Promise of Technology™. It delivers a full spectrum of global technology and supply chain services to businesses around the world. Deep expertise in technology solutions, mobility, cloud, and supply chain solutions enables its business partners to operate efficiently and successfully in the markets they serve. Unrivaled agility, deep market insights and the trust and dependability that come from decades of proven relationships, set Ingram Micro apart and ahead.
