Marketing Content Writer

Job Description:

Smith is looking for a talented and experienced Marketing Content Writer to join our dynamic Marketing team. This person will be responsible for creating compelling written content and effectively communicating our brand message to various internal and external target audiences. The ideal candidate should have at least 5-7 years of experience in content creation, preferably within B2B marketing or another highly technical field, and possess excellent storytelling and communication skills.

Responsibilities:

• Create engaging written content for various marketing materials and internal communications, including website copy, blogs, articles for external publication, press releases, ads, white papers, case studies, fact sheets, and email campaigns

• Develop clean, clear, and accurate content that maintains Smith’s voice and adheres to our brand standards

• Collaborate with cross-functional teams to understand key messaging and produce content that aligns with our marketing strategies

• Conduct thorough research to gather insights and industry trends, ensuring content is accurate, relevant, and up to date

• Optimize content for SEO while ensuring readability and interest for our readers

• Stay up to date on industry trends and best practices in B2B marketing and content creation

• Contribute to the development and execution of content-marketing strategies to drive brand awareness and lead generation

Requirements:

• Bachelor’s degree in journalism, communications, marketing, English, or a related field

• 5-7 years of professional writing experience, preferably in B2B marketing or another highly technical industry

• Strong portfolio demonstrating exceptional writing skills and ability to adapt your writing style to target different audiences

• Excellent communication, interview, and storytelling skills with the ability to quickly learn and simplify complex concepts

• Attention to detail with a strong grasp of grammar, punctuation, and style guidelines

• Familiarity with content-marketing strategies and techniques

• Ability to work independently and meet deadlines in a fast-paced environment

• Strong interpersonal skills and ability to gather information from and collaborate with subject-matter experts across all departments

Smith is an equal opportunity employer

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We are an Equal Opportunity/Affirmative Action Employer.